Date: Feb 6, 2025
This year is set to bring seismic shifts in the world of content creation and management. It’s no longer just about keeping up with demand — businesses must recalibrate their strategies to thrive. This webinar, informed by insights from content marketers and CMS users across various industries, offers a comprehensive playbook for content teams to navigate these changes.
We’ll explore the four key trends that will define content success in 2025:
Doing more with less: Learn how businesses are maximizing efficiency through modular content, automation, and smarter resource allocation to meet the demands of higher volume and personalization with fewer resources.
AI in content creation: Discover how AI is transforming content workflows, enhancing creativity, and personalizing experiences — and how to use AI responsibly to maintain audience trust.
Focusing on high-value work: See how automation is freeing up content teams to focus on strategic, high-impact projects while maintaining the quality of their output.
Collaborating smarter, better, faster: Understand the tools and strategies for improving collaboration across teams and departments, streamlining workflows, and reducing bottlenecks.
By the end of this session, you’ll be equipped with actionable insights and the right tools to not only adapt to these changes but to lead the way in 2025 and beyond.
Our guests:
Kathryn Strachan, Author, Speaker and Fractional CMO
Kristen Brooks, Head of Product Marketing, Brightspot
Amanda Subler, PR & Video Producer, Content Marketing Institute