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AI in Marketing
How To Make Your Video Strategy More Functional Without Losing the Fun
Video & Visual Content
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AI in Marketing
5 Ways To Be a Better Content Team Leader
Content Operations
5 Ways To Be a Better Content Team Leader5 Ways To Be a Better Content Team Leader
byAnn Gynn
Aug 6, 2025
7 Min Read
5 Strategic Ways Volunteering Can Advance Your Marketing Career
Career Development
5 Strategic Ways Volunteering Can Advance Your Marketing Career5 Strategic Ways Volunteering Can Advance Your Marketing Career
byAnn Gynn
Jul 15, 2025
9 Min Read
Research Insights
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Demand Generation & Content Marketing

New to content marketing? Read the getting started guide, where you’ll learn the definition of content marketing and find the basic steps for putting a content marketing plan in place.

  • Need a content marketing strategy? Read the Content Marketing Framework, which outlines the five essential building blocks for a successful content marketing program.

  • Need marketing leadership advice? Subscribe to our free magazine, Chief Content Officer, to stay on top of the latest industry trends.

  • Want to learn a lot (while having fun)? Join us for Content Marketing World, the largest gathering of content marketing professionals in the world (and 99% of past attendees would attend again.)

  • Need advice specific to your organization? Contact our consulting group, led by strategist Robert Rose, to find out how they can help you meet your content marketing challenges.

  • Other helpful resources

    • Looking for daily ideas and inspiration? We publish a new article on content marketing every workday. Sign up to get weekday or weekly emails.

    • Want to write for us? Check out our contributor guidelines.

    • Want to know how your efforts and ideas are measuring up to those of your content marketing peers? Check out CMI’s original and annual content marketing research.

    • Want more in-depth instruction? Check out our white paper library and free webinars.

    • Interested in showcasing your expertise? Submit your entry to the Content Marketing Awards.

    Our story

    Founded in 2011, CMI believes content-driven marketing is the most effective marketing. In 2016, UBM (now Informa) acquired CMI, which continues to promote, teach, and advance the practices, processes, and professions that support a strategic, content-driven marketing approach.

    We would love to hear from you!

    If you have a question about content marketing, ideas you would like to share, or feedback on our educational tools and services, please reach out anytime.

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