Date: Jun 5, 2025
The way people discover and engage with content is changing—fast. As more top-of-funnel activity disappears into generative AI answers, voice assistants, and zero-click search, the traditional role of your website is under pressure. But that doesn’t mean it’s obsolete. It means it needs to evolve. Join digital experience experts from Velir and Acquia in our upcoming webinar as we delve into how leading organizations are transforming their websites into dynamic, AI-aware hubs that foster trust, conversion, and lifecycle engagement.In this webinar, we will cover:
Why bounce rate and pageviews fall short in today’s AI-driven, multi-touch journeys
Strategies for managing content in "dark" discovery channels like voice, AI summaries, and embedded search
Rethinking SEO as “Search Everywhere” across AI, social, on-site, and syndication platforms
Future-proofing your site with structured content, modular design, and AI-ready metadata
The impact of AI on personalization, content operations, data strategy, and user experience
Why your website should evolve from being a static destination to acting as a trusted, adaptable hub that feeds content to both people and machines
Our guests:
Rick Bauer, Vice President of Digital Strategy, Velir
Nate Holmes, Manager, Product Marketing, Acquia
Stephanie Stahl, Managing Director, Content Marketing Institute
