Date: Mar 20, 2025
Marketing is tough right now—especially when your audience is other marketers. AI-generated content is everywhere, trust in digital interactions is fading, and social platforms aren’t what they used to be. And let’s be honest: marketers are a tough crowd. They know every trick in the book, can spot inauthentic messaging a mile away, and are shifting their attention to niche communities and real-world experiences.
So, how do you actually connect with marketers in a world where everyone is skeptical and everything feels like noise?
Join us for a real talk about what’s changing, what’s working, and how to break through when you’re marketing to the people who do marketing for a living. We’ll cover how to build trust, what channels are gaining traction, and how to balance AI-driven efficiency with a human touch.
Key Takeaways:
The AI content explosion and trust crisis—why marketers are more skeptical than ever.
How to market to marketers without sounding like every other campaign they’ve seen.
Where marketers are actually paying attention—and why niche communities and offline experiences matter.
Why “old-school” tactics (print, events, streaming media) are making a comeback—and how to use them effectively.
Our guests:
Robert Rose, Chief Strategy Advisor, Content Marketing Institute
Heike Young, Head of Content, Social, & Integrated Marketing, Microsoft
Amanda Natividad, VP of Marketing, SparkToro
Adam Singer, VP of Marketing, AdQuick
