Content Marketing Institute is part of the Informa Festivals Division of Informa PLC
Informa PLC|ABOUT US|INVESTOR RELATIONS|TALENT
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
Logo Informa
Award WinnersAdvertiseContact UsContent Marketing World
thumbnail
AI Content Creation & Tools
thumbnail
AI Content Creation & Tools
thumbnail
AI in Marketing
5 Ways To Be a Better Content Team Leader
Content Operations
5 Ways To Be a Better Content Team Leader5 Ways To Be a Better Content Team Leader
byAnn Gynn
Aug 6, 2025
7 Min Read
5 Strategic Ways Volunteering Can Advance Your Marketing Career
Career Development
5 Strategic Ways Volunteering Can Advance Your Marketing Career5 Strategic Ways Volunteering Can Advance Your Marketing Career
byAnn Gynn
Jul 15, 2025
9 Min Read
Research Insights
thumbnail
Demand Generation & Content Marketing
  • Author Team
  • Amy Higgins
  • Amy Higgins

    Writing Since 2015

    Amy is an award-winning marketing leader who is highly regarded for extensive experience building and developing top integrated marketing teams; specializing in content, campaigns, SEO, customer, community, influencer, and social. She is recognized as a natural leader with expertise in storytelling, strategic planning, and data-driven insights. Amy loves to design content strategies that attract, engage, activate, and retain new audiences. Engage with her on LinkedIn.


    Latest from Amy Higgins

    How To Create an Operating Contract That Helps Your Editorial Team Perform Better
    Content Operations
    How To Create an Operating Contract That Helps Your Editorial Team Perform BetterHow To Create an Operating Contract That Helps Your Editorial Team
    byAmy Higgins
    Jul 16, 2025
    1 Min Read
    Bad Content Ideas: What To Do When You Can’t Say No
    Content Operations
    Bad Content Ideas: What To Do When You Can’t Say NoBad Content Ideas: What To Do When You Can’t Say No
    byAmy Higgins
    Nov 7, 2024
    1 Min Read

    All from Amy Higgins

    7 Tips to Harness Your Event Superpowers
    Demand Generation
    7 Tips to Harness Your Event Superpowers
    7 Tips to Harness Your Event Superpowers
    Oct 18, 2016
    |
    1 Min Read
    Picture of Amy Higgins
    byAmy Higgins
    Content Strategists Can Follow Their Own Big Bang Theory
    Content Marketing Strategy
    Content Strategists Can Follow Their Own Big Bang Theory
    Content Strategists Can Follow Their Own Big Bang Theory
    Feb 19, 2015
    |
    1 Min Read
    Picture of Amy Higgins
    byAmy Higgins
    Looking for fresh content inspiration?
    Sign up for CMI emails to get advice, examples, and ideas delivered to your inbox.

    Read More

    Awards
    The Anti-Challenge That Clicked With Consumers - POY
    The Anti-Challenge That Clicked With Consumers - POY

    Aug 20, 2025

    Awards
    Stuart Butler, 2025 Content Marketer of the Year
    Stuart Butler, 2025 Content Marketer of the Year

    Aug 20, 2025

    Content Marketing Institute
    CMI BRANDS
    Content Marketing WorldContent Marketing UniversityContent Marketing AwardsChief Content Officer
    WORK WITH US
    Advertise/SponsorConsulting ServicesSubmit an ArticleShare/Republish
    ABOUT CMI
    Our StoryOur TeamWhat Is Content Marketing?Contact Us
    Join Us
    Follow Us
    Informa

    Copyright © 2025 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and head office is 5 Howick Place, London, SW1P 1WG.

    Home|Cookies|CCPA: Do not sell my personal info|Privacy|Terms