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Demand Generation & Content Marketing
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    Analytics for Intelligent Content: Are You Asking the Right Questions?
    Content Marketing Analytics & Data
    Analytics for Intelligent Content: Are You Asking the Right Questions?Analytics for Intelligent Content: Are You Asking the Right Questions?

    Analytics data can give you answers, but only if you ask the right questions. The more personalized your content, the more complex – and important – the questions.

    byMarli Mesibov
    May 21, 2015
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    11 Min Read
    Use Data to Help Your Engagement Conundrum
    Content Marketing Analytics & Data
    Use Data to Help Your Engagement ConundrumUse Data to Help Your Engagement Conundrum
    byAndrew Davies
    Apr 24, 2015
    5 Min Read
    Robust Metadata: The Secret Sauce of Relevance
    Content Marketing Analytics & Data
    Robust Metadata: The Secret Sauce of RelevanceRobust Metadata: The Secret Sauce of Relevance
    byMichael Andrews
    Apr 23, 2015
    12 Min Read
    Is Your Metadata Sending Love Notes to the Future?
    Content Marketing Analytics & Data
    Is Your Metadata Sending Love Notes to the Future?Is Your Metadata Sending Love Notes to the Future?
    byMarcia Riefer Johnston
    Apr 20, 2015
    8 Min Read
    9 Free Analytic Tools to Measure Your Content Effectiveness
    Content Marketing Analytics & Data
    9 Free Analytic Tools to Measure Your Content Effectiveness9 Free Analytic Tools to Measure Your Content Effectiveness
    byJulia McCoy
    Mar 27, 2015
    6 Min Read
    Content-Creation-Conference-
    Content Marketing Analytics & Data
    5 Ways to Get More ROI From Your Next Conference5 Ways to Get More ROI From Your Next Conference
    byAnthony Gaenzle
    Dec 19, 2014
    7 Min Read
    A Quick and Easy Content Marketing ROI Tip Sheet logo in a gray background | A Quick and Easy Content Marketing ROI Tip Sheet
    Content Marketing Analytics & Data
    A Quick and Easy Content Marketing ROI Tip Sheet
    A Quick and Easy Content Marketing ROI Tip Sheet
    Oct 12, 2014
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    6 Min Read
    byHana Abaza
    3 Content Optimization Questions That Google Analytics Can Answer logo in a gray background | 3 Content Optimization Questions That Google Analytics Can Answer
    Content Marketing Analytics & Data
    3 Content Optimization Questions That Google Analytics Can Answer
    3 Content Optimization Questions That Google Analytics Can Answer
    Oct 17, 2013
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    5 Min Read
    byAndy Crestodina
    big data
    Content Marketing Analytics & Data
    How Your Editorial Content Can Fuel Big Data Insights
    How Your Editorial Content Can Fuel Big Data Insights
    Aug 28, 2013
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    8 Min Read
    byDavid Germano
    logo in a gray background |
    Content Marketing Analytics & Data
    Content Marketing Metrics: How to Drive Action Instead of Reaction
    Content Marketing Metrics: How to Drive Action Instead of Reaction
    Jun 28, 2012
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    5 Min Read
    byRob Yoegel
    A Checklist for Measuring Your Content Marketing Success
    Content Marketing Analytics & Data
    A Checklist for Measuring Your Content Marketing Success
    A Checklist for Measuring Your Content Marketing Success
    Jun 6, 2012
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    5 Min Read
    byRoger C. Parker
    Informa

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