Content Marketing Institute is part of the Informa Festivals Division of Informa PLC
Informa PLC|ABOUT US|INVESTOR RELATIONS|TALENT
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
Logo Informa
Award WinnersAdvertiseContact UsContent Marketing World
thumbnail
AI Content Creation & Tools
thumbnail
AI Content Creation & Tools
thumbnail
AI in Marketing
5 Ways To Be a Better Content Team Leader
Content Operations
5 Ways To Be a Better Content Team Leader5 Ways To Be a Better Content Team Leader
byAnn Gynn
Aug 6, 2025
7 Min Read
5 Strategic Ways Volunteering Can Advance Your Marketing Career
Career Development
5 Strategic Ways Volunteering Can Advance Your Marketing Career5 Strategic Ways Volunteering Can Advance Your Marketing Career
byAnn Gynn
Jul 15, 2025
9 Min Read
Research Insights
thumbnail
Demand Generation & Content Marketing
  • Author Team
  • Ann Gynn
  • Ann Gynn

    Ann Gynn lives up to her high school nickname (Editor Ann) as an editorial consultant for the Content Marketing Institute. As the founder of G Force Communication, Ann regularly combines words and strategy for B2B, B2C, and nonprofits. Former college adjunct faculty, Ann also helps train professionals in content so they can do it themselves. Follow Ann on Twitter @anngynn or connect on LinkedIn.


    Latest from Ann Gynn

    15+ Ideas for Remixing, Recycling, and Repurposing Content
    Content Operations
    15+ Ideas for Remixing, Recycling, and Repurposing Content15+ Ideas for Remixing, Recycling, and Repurposing Content
    byAnn Gynn
    Aug 19, 2025
    1 Min Read
    5 Ways To Show Your Audience Your Content Is Original
    Content Creation & Distribution
    5 Ways To Show Your Audience Your Content Is Original5 Ways To Show Your Audience Your Content Is Original
    byAnn Gynn
    Aug 12, 2025
    1 Min Read

    All from Ann Gynn

    5 Ways To Be a Better Content Team Leader
    Content Operations
    5 Ways To Be a Better Content Team Leader
    5 Ways To Be a Better Content Team Leader
    Aug 6, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    19 Experts Share Their Best Tips for Using AI To Help Your Marketing
    AI Content Creation & Tools
    19 Experts Share Their Best Tips for Using AI To Help Your Marketing
    19 Experts Share Their Best Tips for Using AI To Help Your Marketing
    Aug 5, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    5 Steps You Can Take Now To Make Future Content Updates Easier
    Content Operations
    5 Steps You Can Take Now To Make Future Content Updates Easier
    5 Steps You Can Take Now To Make Future Content Updates Easier
    Jul 30, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    Content Marketing Analytics & Data
    How To Choose the Best Marketing Analytics and Attribution Strategy (Think Customers)
    How To Choose the Best Marketing Analytics and Attribution Strategy
    Jul 29, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    17+ Marketing Strategies for Navigating Uncertainty
    Content Marketing Strategy
    17+ Marketing Strategies for Navigating Uncertainty
    17+ Marketing Strategies for Navigating Uncertainty
    Jul 22, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    5 Strategic Ways Volunteering Can Advance Your Marketing Career
    Career Development
    5 Strategic Ways Volunteering Can Advance Your Marketing Career
    5 Strategic Ways Volunteering Can Advance Your Marketing Career
    Jul 15, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    15+ Things To Do for a Winning Social Media Strategy in 2026
    Content Creation & Distribution
    15+ Things To Do for a Winning Social Media Strategy in 2026
    15+ Things To Do for a Winning Social Media Strategy in 2026
    Jul 8, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    Substack Isn’t Just for Creators: Tips and Considerations for B2B and B2C Brands
    Content Creation & Distribution
    Substack Isn’t Just for Creators: Tips and Considerations for B2B and B2C Brands
    Why Brands Should Consider the Substack Platform
    Jul 1, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    Should Trending News Disrupt Your Content Plans? A 2-Question Test
    Strategy & Planning
    Should Trending News Disrupt Your Content Plans? A 2-Question Test
    Should Trending News Disrupt Your Content Plans? A 2-Question Test
    Jun 25, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    How To Build a Lasting Marketing Career: 25+ Tips for Newbies and Pros
    Career Development
    How To Build a Lasting Marketing Career: 25+ Tips for Newbies and Pros
    How To Build a Lasting Marketing Career: 25+ Tips for Newbies and Pros
    Jun 24, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    Learn five YouTube lessons from a century-old B2B brand that attracts over 134,000 subscribers and more than 30 million views.
    Video & Visual Content
    5 B2B Video Lessons From Shipping Giant Maersk's YouTube Channel
    5 B2B Video Lessons From Shipping Giant Maersk's YouTube Channel
    Jun 17, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    19 Low-Investment Marketing Tactics That Really Deliver
    Content Marketing Strategy
    19 Low-Investment Marketing Tactics That Really Deliver
    19 Low-Investment Marketing Tactics That Really Deliver
    Jun 11, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    ABX: Take Account-Based Marketing Back to a Better Future
    Content Marketing Strategy
    ABX: Take Account-Based Marketing Back to a Better Future
    ABX: Take Account-Based Marketing Back to a Better Future
    Jun 4, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    How To Run Performance Reviews That Actually Help Marketing Performance
    Content Operations
    How To Run Performance Reviews That Actually Help Marketing Performance
    How To Run Performance Reviews That Actually Help Marketing Performance
    May 27, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    How To Uncover and Improve Broken Content Experiences
    Audience Building
    How To Uncover and Improve Broken Content Experiences
    How To Uncover and Improve Broken Content Experiences
    May 20, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    How To Crush Weak Writing With These 5 Verb-Strengthening Strategies
    Content Optimization
    How To Crush Weak Writing With These 5 Verb-Strengthening Strategies
    How To Crush Weak Writing With These 5 Verb-Strengthening Strategies
    May 14, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    Helpful Advice for Marketing Job Hunters To Stand Out in an AI-Driven World
    Career Development
    Helpful Advice for Marketing Job Hunters To Stand Out in an AI-Driven World
    Helpful Advice for Marketing Job Hunters To Stand Out in an AI-Driven World
    May 6, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    Want More Engagement on Your LinkedIn Company Profile? Get Less Robotic
    Content Creation & Distribution
    Want More Engagement on Your LinkedIn Company Profile? Get Less Robotic
    Want More Engagement on Your LinkedIn Company Profile? Get Less Robotic
    Apr 29, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    5 Tips To Craft Award-Winning Content Marketing Entries
    Strategy & Planning
    5 Tips To Craft Award-Winning Content Marketing Entries [Video]
    5 Tips To Craft Award-Winning Content Marketing Entries
    Apr 22, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    Say Goodbye to Bad Breakups When You Take Control of Customer Service Content
    Strategy & Planning
    Say Goodbye to Bad Breakups When You Take Control of Customer Service Content
    Say Goodbye to Bad Breakups When You Take Control of Customer Service Content
    Apr 15, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    LinkedIn Games Strategy Wins With Content Personalization and Engagement
    Strategy & Planning
    LinkedIn Games Strategy Wins With Content Personalization and Engagement
    LinkedIn Games Strategy Wins With Content Personalization and Engagement
    Apr 9, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    Strategy & Planning
    Does American Express Business Class Get a Good Content Marketing Grade?
    American Express Business Class: What Works and What Doesn't
    Apr 1, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    40 Must-Read Marketing Books (That Just Happen To Be Written by Women)
    Career Development
    40 Must-Read Marketing Books (That Happen to be Written by Women)
    40 Must-Read Marketing Books (That Happen to be Written by Women)
    Mar 26, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    How To Say No (Without Saying No): 5 Scripts for Content Marketing Requests
    Content Operations
    How To Say No (Without Saying No): 5 Scripts for Content Marketing Requests
    How To Say No (Without Saying No): 5 Scripts for Content Marketing Requests
    Mar 25, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    Why and How To Write a Strategy for Cause-Related Marketing
    Strategy & Planning
    Why (and How To) Write a Strategy for Your Cause-Related Marketing
    Why and How To Write a Strategy for Cause-Related Marketing
    Mar 18, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    How To Set Content Marketing Goals That Matter to the Business
    Content Marketing Strategy
    How To Set Content Marketing Goals That Matter to the Business
    How To Set Content Marketing Goals That Matter to the Business
    Mar 12, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    Stuck in a Creative Rut? 5 AI Prompts To Help Your Content
    Content Creation & Distribution
    Stuck in a Creative Rut? 5 AI Prompts To Help Your Content
    Stuck in a Creative Rut? 5 AI Prompts To Help Your Content
    Mar 11, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    GSK Targets Patient-Adjacent Audience With Award-Winning Initiative
    Content Marketing Strategy
    GSK Targets Patient-Adjacent Audience With Award-Winning Initiative
    GSK Targets Patient-Adjacent Audience With Award-Winning Initiative
    Mar 3, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    Check Your SEO Strategy Vitals With These 5 Questions
    SEO for Content
    Check Your SEO Strategy Vitals With These 5 Questions
    Check Your SEO Strategy Vitals With These 5 Questions
    Feb 25, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    A lightbulb surrounded by multicolored ropes to represent the concept of responsible marketing.
    Strategy & Planning
    Why the Future Depends on Responsible Marketing (and Tips From a Pro)
    Why the Future Depends on Responsible Marketing (and Tips From a Pro)
    Feb 19, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    How To Sell Your Biggest, Bravest Ideas — Lessons From a 'Marketing Baddie'
    Strategy & Planning
    How To Sell Your Biggest, Bravest Ideas — Lessons From a ‘Marketing Baddie’ [Video]
    How To Sell Your Biggest, Bravest Ideas — Lessons From a ‘Marketing Baddie’ [Video]
    Feb 6, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    8 Meaningful Brand Responses to Natural Disasters
    Content Marketing Strategy
    8 Brands Give Meaningful Responses to L.A. Wildfires and Other Natural Disasters
    8 Brands Give Meaningful Responses to L.A. Wildfires and Other Natural Disasters
    Feb 4, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    How To Decide the Ideal Publishing Frequency for Social Media, Blogs, Emails, and More
    Content Marketing Strategy
    How To Decide the Ideal Publishing Frequency for Social Media, Blogs, Emails, and More
    How To Decide the Ideal Publishing Frequency for Social Media, Blogs, Emails, and More
    Jan 28, 2025
    |
    1 Min Read
    Picture of Ann Gynn
    byAnn Gynn
    Informa

    Copyright © 2025 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and head office is 5 Howick Place, London, SW1P 1WG.

    Home|Cookies|CCPA: Do not sell my personal info|Privacy|Terms