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Demand Generation & Content Marketing
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    Activating Empathy: How to Manage It, Measure It, and Market With It
    Audience Building
    Activating Empathy: How to Manage It, Measure It, and Market With ItActivating Empathy: How to Manage It, Measure It, and Market With It

    Creating empathetic content requires marketers to shift their focus – from educated assumptions about transactional needs to a deeper, more holistic understanding of their audience. How? The answer may lie in a four-step process.

    byGina Balarin
    Dec 1, 2020
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    12 Min Read
    How to Do Inclusive Content That Helps Your Audience and Business
    Audience Building
    How to Do Inclusive Content That Helps Your Audience and BusinessHow to Do Inclusive Content That Helps Your Audience and Business
    byAnn Gynn
    Nov 23, 2020
    8 Min Read
    Audience Research Led to Tattoo-Worthy Content Marketing
    Audience Building
    Audience Research Led to Tattoo-Worthy Content MarketingAudience Research Led to Tattoo-Worthy Content Marketing
    byDaisy Quaker
    Oct 29, 2020
    8 Min Read
    How to Measure the Value of Your Subscribers
    Audience Building
    How to Measure the Value of Your SubscribersHow to Measure the Value of Your Subscribers
    by Robert Rose
    Oct 21, 2020
    12 Min Read
    The End of Third-Party Cookies: What Marketers Need to Know
    Content Marketing Strategy
    The End of Third-Party Cookies: What Marketers Need to KnowThe End of Third-Party Cookies: What Marketers Need to Know
    byTim Hayden
    Oct 6, 2020
    12 Min Read
    Create and Serve Accessible Content to Your Audience
    Audience Building
    Create and Serve Accessible Content to Your AudienceCreate and Serve Accessible Content to Your Audience
    byMelissa Eggleston
    Sep 29, 2020
    11 Min Read
    7 Unusual Ways to Increase Your Audience Response
    Audience Building
    7 Unusual Ways to Increase Your Audience Response
    7 Unusual Ways to Increase Your Audience Response
    Sep 9, 2020
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    12 Min Read
    byNancy Harhut
    Think Strategically About Your Content Model
    Content Marketing Strategy
    Think Strategically About Your Content Model
    Think Strategically About Your Content Model
    Sep 2, 2020
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    9 Min Read
    by Robert Rose
    If You Can’t Give a Customer a Cookie
    Audience Building
    If You Can’t Give a Customer a Cookie
    If You Can’t Give a Customer a Cookie
    Aug 18, 2020
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    14 Min Read
    byTim Hayden
    How to Make Personal and Corporate Branding Work Together
    Audience Building
    How to Make Personal and Corporate Branding Work Together
    How to Make Personal and Corporate Branding Work Together
    Jun 29, 2020
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    9 Min Read
    byAnn Gynn
    Even B2B Audiences Want Emotion in Their Content
    Audience Building
    Even B2B Audiences Want Emotion in Their Content
    Even B2B Audiences Want Emotion in Their Content
    Jun 18, 2020
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    9 Min Read
    byJodi Harris
    Why Diversity and Inclusion in Content and Marketing Matter as Much as Ever
    Content Distribution & Promotion
    Why Diversity and Inclusion in Content and Marketing Matter as Much as Ever
    Why Diversity and Inclusion in Content and Marketing Matter as Much as Ever
    Jun 5, 2020
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    9 Min Read
    byAnn Gynn
    14 Experts Share How to Get Support for Content Marketing
    Content Marketing Strategy
    14 Experts Share How to Get Support for Content Marketing
    14 Experts Share How to Get Support for Content Marketing
    Apr 29, 2020
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    9 Min Read
    byAmanda Milligan
    A Small Amount of Data Can Do It for B2B Personalization
    Audience Building
    A Small Amount of Data Can Do It for B2B Personalization
    A Small Amount of Data Can Do It for B2B Personalization
    Jan 30, 2020
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    8 Min Read
    byDennis Shiao
    How to Do Diverse and Inclusive Content Marketing That Matters
    Content Distribution & Promotion
    How to Do Diverse and Inclusive Content Marketing That Matters
    How to Do Diverse and Inclusive Content Marketing That Matters
    Jan 23, 2020
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    11 Min Read
    byAnn Gynn
    Now You’re Segmenting With Science: How to Use Quantitative Psychology
    Content Marketing Strategy
    Now You’re Segmenting With Science: How to Use Quantitative Psychology
    Now You’re Segmenting With Science: How to Use Quantitative Psychology
    Dec 3, 2019
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    8 Min Read
    byPaul Longhenry
    A Step-by-Step Guide to Audience Development
    Audience Building
    A Step-by-Step Guide to Audience Development
    A Step-by-Step Guide to Audience Development
    Oct 14, 2019
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    10 Min Read
    byClare McDermott
    How to Stop Creating Content That Disappoints Your Audience
    Audience Building
    How to Stop Creating Content That Disappoints Your Audience
    How to Stop Creating Content That Disappoints Your Audience
    Oct 10, 2019
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    8 Min Read
    byGina Balarin
    Ethical Marketing: Are You Crossing the Line?
    Content Marketing Strategy
    Ethical Marketing: Are You Crossing the Line?
    Ethical Marketing: Are You Crossing the Line?
    Sep 25, 2019
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    8 Min Read
    byDennis Shiao
    The Most Important Lesson Learned at Content Marketing World
    Audience Building
    The Most Important Lesson Learned at Content Marketing World
    The Most Important Lesson Learned at Content Marketing World
    Sep 12, 2019
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    8 Min Read
    byStephanie Stahl
    How to Develop a Content Strategy: Start With These 3 Questions
    Content Marketing Strategy
    How to Develop a Content Strategy: Start With These 3 Questions
    How to Develop a Content Strategy: Start With These 3 Questions
    Sep 3, 2019
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    10 Min Read
    byJodi Harris
    13 Easy Tips to Give Your Content More Personality
    Audience Building
    13 Easy Tips to Give Your Content More Personality
    13 Easy Tips to Give Your Content More Personality
    Aug 5, 2019
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    12 Min Read
    bySarah Rickerd
    Account-Based Marketing (ABM) Crash Course for Content Marketers
    Content Distribution & Promotion
    Account-Based Marketing (ABM) Crash Course for Content Marketers
    Account-Based Marketing (ABM) Crash Course for Content Marketers
    Jul 5, 2019
    |
    11 Min Read
    byJodi Harris
    Buyer Personas: One Method Doesn’t Fit All
    Content Marketing Strategy
    Buyer Personas: One Method Doesn’t Fit All
    Buyer Personas: One Method Doesn’t Fit All
    May 20, 2019
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    8 Min Read
    byAaron Agius
    How to Make Your Content Personalized but Not Creepy
    Content Marketing Strategy
    How to Make Your Content Personalized but Not Creepy
    How to Make Your Content Personalized but Not Creepy
    May 8, 2019
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    5 Min Read
    byLarry Lubin
    Do You Think Stereotypes and Personas Are Synonymous?
    Content Marketing Strategy
    Do You Think Stereotypes and Personas Are Synonymous?
    Do You Think Stereotypes and Personas Are Synonymous?
    May 3, 2019
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    12 Min Read
    byAnn Gynn
    Content + Tech: How to Create Better Audience Experiences
    Audience Building
    Content + Tech: How to Create Better Audience Experiences
    Content + Tech: How to Create Better Audience Experiences
    Apr 18, 2019
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    8 Min Read
    byStephanie Stahl
    Is Your Content Ready to Zig and Zag With Your Buyers?
    Content Marketing Strategy
    Is Your Content Ready to Zig and Zag With Your Buyers?
    Is Your Content Ready to Zig and Zag With Your Buyers?
    Apr 11, 2019
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    5 Min Read
    byAnn Gynn
    Get to Your Audience’s Core: Know Their Content Intent
    Audience Building
    Get to Your Audience’s Core: Know Their Content Intent
    Get to Your Audience’s Core: Know Their Content Intent
    Mar 26, 2019
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    10 Min Read
    byDaniel Hochuli
    Dump the Sales Funnel in Favor of Lifecycle Marketing
    Content Marketing Strategy
    Dump the Sales Funnel in Favor of Lifecycle Marketing
    Dump the Sales Funnel in Favor of Lifecycle Marketing
    Jan 14, 2019
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    10 Min Read
    byJulia McCoy
    Multicultural Marketing: Why You Need to Get Started
    Audience Building
    Multicultural Marketing: Why You Need to Get Started
    Multicultural Marketing: Why You Need to Get Started
    Dec 17, 2018
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    10 Min Read
    bySydni Craig-Hart
    How to Make Your Bland Content Strategy Delicious
    Content Marketing Strategy
    How to Make Your Bland Content Strategy Delicious
    How to Make Your Bland Content Strategy Delicious
    Nov 30, 2018
    |
    10 Min Read
    byCarmen Hill
    What You Need to Do to Build a Loyal YouTube Audience
    Audience Building
    What You Need to Do to Build a Loyal YouTube Audience
    What You Need to Do to Build a Loyal YouTube Audience
    Nov 21, 2018
    |
    10 Min Read
    byDennis Shiao
    Non-Gaming Brands Find Value in the Twitch Audience
    Audience Building
    Non-Gaming Brands Find Value in the Twitch Audience
    Non-Gaming Brands Find Value in the Twitch Audience
    Nov 19, 2018
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    8 Min Read
    byJodi Harris
    Data Privacy Law: Ignorance Is No Excuse
    Audience Building
    Data Privacy Law: Ignorance Is No Excuse
    Data Privacy Law: Ignorance Is No Excuse
    Nov 13, 2018
    |
    7 Min Read
    byJonathan Crossfield
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