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Here are five things to consider adding to every blog post to increase engagement.","articleBodyJsonSummary","normal","paidGating",{"_742":18,"_743":744},"paidContent","paidProductTaxonomy",[],"articleSize","big",{"_203":320,"_181":748,"_205":749,"_186":754,"_188":754,"_191":755,"_734":756,"_193":185,"_195":757,"_197":185,"_189":758,"_738":185,"_209":739,"_199":170,"_201":171,"_207":759,"_740":760,"_745":746},{"_62":185,"_184":185},[750],{"_82":751,"_252":752,"_254":753,"_732":185},"James Dillon","/author/james-dillon","https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/blt18257a5db30acb76/678ac38ac06ae410dd10b0cf/ee46a101aa5197b9a759d8bd6c358ce4.png","Should You Buy or Grow a Pineapple for Your Audience?","/audience-building/should-you-buy-or-grow-a-pineapple-for-your-audience",{},"Feb 9, 2015","If you want a pineapple, you don’t go to your backyard and plant a seed. You go to the store. If your brand wants the benefits of its own print magazine, do you grow your own (like Airbnb did) or buy an established media outlet?",11,{"_742":18,"_743":761},[],{"_203":320,"_181":763,"_205":766,"_186":768,"_188":768,"_191":769,"_734":770,"_193":185,"_195":771,"_197":185,"_189":772,"_738":185,"_209":739,"_199":170,"_201":171,"_207":773,"_740":774,"_745":746},{"_62":764,"_184":765},"https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/bltc0c31d831c33acba/67beb220d8a5db6d42db213f/facebook-content-publisher-nt-community.jpg","facebook-content-publisher-nt-community",[767],{"_82":380,"_252":381,"_254":382,"_732":185},"For Brands, Facebook Is Now a Content Publisher — Not a Community","/audience-building/for-brands-facebook-is-now-a-content-publisher-not-a-community",{},"Apr 17, 2014","According to recent research, organic reach for most Facebook pages currently hovers around 6.5 percent and many people expect that number to continue to drop. For brands, Facebook is now a content publisher, not a community. Find out what your brand's options are.",8,{"_742":18,"_743":775},[],{"_203":320,"_181":777,"_205":778,"_186":783,"_188":783,"_191":784,"_734":785,"_193":185,"_195":786,"_197":185,"_189":185,"_738":185,"_209":739,"_199":170,"_201":171,"_207":787,"_740":788,"_745":746},{"_62":185,"_184":185},[779],{"_82":780,"_252":781,"_254":782,"_732":185}," Sarah Mitchell","/author/sarah-mitchell","https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/bltccd4267e8061d24b/677e1e8c3bc87f06f7f2db59/429bd7bd51ef4f34957755d63dea4c10.png","How to Prepare Your Content Marketing for a Global Audience","/audience-building/how-to-prepare-your-content-marketing-for-a-global-audience",{},"Feb 7, 2014",3,{"_742":18,"_743":789},[],{"_203":320,"_181":791,"_205":792,"_186":796,"_188":796,"_191":797,"_734":798,"_193":185,"_195":799,"_197":185,"_189":800,"_738":185,"_209":739,"_199":170,"_201":171,"_207":719,"_740":801,"_745":746},{"_62":185,"_184":185},[793],{"_82":794,"_252":795,"_254":185,"_732":185},"Joe Pulizzi","/author/joe-pulizzi","3 Audience Types That Are Essential to Successful Content Marketing","/audience-building/3-audience-types-that-are-essential-to-successful-content-marketing",{},"Nov 16, 2013","The most critical part of a successful content marketing program is building your audience. Without an audience to consume it, there's no reason for businesses to create content in the first place. 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In a recent interview, GE's Executive Director of Global Brand Marketing explains how GE focuses on brand content that uncovers the \"maker\" in all of us. Find out how GE makes big brand content feel up close and personal.",{"_742":18,"_743":818},[],{"_203":320,"_181":820,"_205":823,"_186":822,"_188":822,"_191":828,"_734":829,"_193":185,"_195":830,"_197":185,"_189":831,"_738":185,"_209":739,"_199":170,"_201":171,"_207":773,"_740":832,"_745":746},{"_62":821,"_184":822},"https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/blt936fb0db4921eca5/67b86658d34b77910d7c2aeb/buyer-personas-creative-data-sourcing.jpg","Build a Better Buyer Persona: 5 Creative Data Sourcing Ideas",[824],{"_82":825,"_252":826,"_254":827,"_732":185},"Adria Saracino","/author/adria-saracino","https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/blt9f45fa7d2d1ec1d7/678626577e038af7fcaf466b/ae46b905653728ccc0d22c57063d9811.jpeg","/audience-building/build-a-better-buyer-persona-5-creative-data-sourcing-ideas",{},"Sep 17, 2013","What people don't often tell you about buyer persona development is that collecting the data to create them is a lot of hard work. 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Find out more about how small businesses can optimize website content with clear, prominent calls to action.",5,{"_742":18,"_743":848},[],{"_203":320,"_181":850,"_205":853,"_186":852,"_188":852,"_191":857,"_734":858,"_193":185,"_195":859,"_197":185,"_189":860,"_738":185,"_209":739,"_199":170,"_201":171,"_207":846,"_740":861,"_745":746},{"_62":851,"_184":852},"https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/blt76ec0d31e3f92077/67b863ee366ffb42eac74721/visual-content-creation-automotive-ideas-344x230.jpg","Visual Content: 5 Ways Auto Brands Help Audiences Get the Picture",[854],{"_82":855,"_252":856,"_254":185,"_732":185},"Shanna Mallon","/author/shanna-mallon","/audience-building/visual-content-5-ways-auto-brands-help-audiences-get-the-picture",{},"May 10, 2013","The internet is a visual place, so engaging visual content is essential for getting your organization's message across. Find out how auto brands use 5 key strategies to help audiences get the picture.",{"_742":18,"_743":862},[],{"_203":320,"_181":864,"_205":865,"_186":870,"_188":870,"_191":871,"_734":872,"_193":185,"_195":873,"_197":185,"_189":874,"_738":185,"_209":739,"_199":170,"_201":171,"_207":773,"_740":875,"_745":746},{"_62":185,"_184":185},[866],{"_82":867,"_252":868,"_254":869,"_732":185},"Anna Ritchie","/author/anna-ritchie","https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/bltf2165155e185548f/67859b2905945f4d80e09451/c94cb7a46baf1eec385b1f8952d8a488.png","3 Tips for Keeping Your Buyer Personas Fresh and Alive","/audience-building/3-tips-for-keeping-your-buyer-personas-fresh-and-alive",{},"Apr 18, 2013","Whether your content marketing targets B2B or B2C audiences, don't rely on old assumptions. Your audience, like your strategy, could be undergoing continual shifts, evolutions, and transformations. Use these 3 tips to keep your buyer personas fresh and alive.",{"_742":18,"_743":876},[],{"_203":320,"_181":878,"_205":881,"_186":880,"_188":880,"_191":886,"_734":887,"_193":185,"_195":888,"_197":185,"_189":889,"_738":185,"_209":739,"_199":170,"_201":171,"_207":719,"_740":890,"_745":746},{"_62":879,"_184":880},"https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/blt589f010845cf027b/67b8d59be7e96221a7ffe2b6/engaging-content-capturing-community-silverman.jpg","4 Tips for Turning Your Editorial Content into Community",[882],{"_82":883,"_252":884,"_254":885,"_732":185},"Michael Silverman","/author/michael-silverman","https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/blt230626bb454c560b/678f7a0600a21a6aa1651e90/654b54e343d97b543b3c3d62e6ab41a1.jpeg","/audience-building/4-tips-for-turning-your-editorial-content-into-community",{},"Apr 15, 2013","Invest in your loyal audience by offering a forum for engagement and the results may surprise you. Use these 4 tips to turn your editorial content into community.",{"_742":18,"_743":891},[],{"_203":320,"_181":893,"_205":896,"_186":895,"_188":895,"_191":898,"_734":899,"_193":185,"_195":900,"_197":185,"_189":901,"_738":185,"_209":739,"_199":170,"_201":171,"_207":787,"_740":902,"_745":746},{"_62":894,"_184":895},"https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/blt0399ac8ffc400034/67b86d1b149b7e53080e0557/Silverman_image2-formatted2-600x129.jpg","5 Ways to Increase Engagement in Your Online Community",[897],{"_82":883,"_252":884,"_254":885,"_732":185},"/audience-building/5-ways-to-increase-engagement-in-your-online-community",{},"Jul 10, 2012","Online community health is often measured by engagement — not necessarily on how large your audience is. Whether you’re seeking more comments on your blog or community participation in forums, check out these five tips to increase community engagement.",{"_742":18,"_743":903},[],{"_203":320,"_181":905,"_205":908,"_186":910,"_188":910,"_191":911,"_734":912,"_193":185,"_195":913,"_197":185,"_189":914,"_738":185,"_209":739,"_199":170,"_201":171,"_207":846,"_740":915,"_745":746},{"_62":906,"_184":907},"https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/bltc4546e5ec92110f2/67bece2b678eea93878c06aa/bigstock-Audience-1116045.jpg","find an audience for your community, CMI",[909],{"_82":883,"_252":884,"_254":885,"_732":185},"How to Find an Audience for Your Online Community Before It Launches [Case Study]","/audience-building/how-to-find-an-audience-for-your-online-community-before-it-launches-case-study",{},"Jul 2, 2012","One of the biggest challenges you face when you launch your online community is getting the right audience engaged. 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Take a look at these successful examples.",{"_742":18,"_743":916},[],{"_203":320,"_181":918,"_205":919,"_186":924,"_188":925,"_191":926,"_734":927,"_193":185,"_195":928,"_197":185,"_189":185,"_738":185,"_209":739,"_199":170,"_201":171,"_207":846,"_740":929,"_745":746},{"_62":185,"_184":185},[920],{"_82":921,"_252":922,"_254":923,"_732":185}," Amanda Maksymiw","/author/amanda-maksymiw","https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/blt0552eb25b491e91b/677e21b8b67955e38c87a8cf/671ad4a774296bc9bb9d57aed6b8880c.jpeg","How to Build a Subscriber Base of 10,000 Strong - and Growing","How to Build a Subscriber Base of 10,000 Strong - and Growing ","/audience-building/how-to-build-a-subscriber-base-of-10-000-strong-and-growing",{},"Dec 22, 2011",{"_742":18,"_743":930},[],{"_203":320,"_181":932,"_205":934,"_186":933,"_188":933,"_191":939,"_734":940,"_193":185,"_195":941,"_197":185,"_189":185,"_738":185,"_209":739,"_199":170,"_201":171,"_207":942,"_740":943,"_745":746},{"_62":185,"_184":933},"5 Tips for Injecting Personality into Your Online Presentations",[935],{"_82":936,"_252":937,"_254":938,"_732":185},"Michael Kolowich","/author/michael-kolowich","https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/blt3fdf847704927c09/678530d483341ff9a612d1c5/2a5560adda1a6421f80c2031eb0b3381.jpeg","/audience-building/5-tips-for-injecting-personality-into-your-online-presentations",{},"Dec 19, 2011",4,{"_742":18,"_743":944},[],{"_203":320,"_181":946,"_205":947,"_186":952,"_188":952,"_191":953,"_734":954,"_193":185,"_195":955,"_197":185,"_189":185,"_738":185,"_209":739,"_199":170,"_201":171,"_207":846,"_740":956,"_745":746},{"_62":185,"_184":185},[948],{"_82":949,"_252":950,"_254":951,"_732":185},"Rahel 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