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Demand Generation & Content Marketing
  • Strategy & Planning
  • Audience Building

    • Audience Building

    4 Business Models for Content Marketing
    Content Marketing Strategy
    4 Business Models for Content Marketing4 Business Models for Content Marketing

    How do you evolve your business strategy for the digital world? Don’t focus on inventing, focus on integrating a combination of changes to install the function of content as a business model. Here are four models to consider.

    by Robert Rose
    Oct 29, 2018
    |
    11 Min Read
    The ABCs of Connecting With Generation Z
    Content Marketing Strategy
    The ABCs of Connecting With Generation ZThe ABCs of Connecting With Generation Z
    byJodi Harris
    Oct 23, 2018
    10 Min Read
    3 Content Marketing Strategy Reminders That Lurk in a Surprising Place
    Audience Building
    3 Content Marketing Strategy Reminders That Lurk in a Surprising Place3 Content Marketing Strategy Reminders That Lurk in a Surprising Place
    byKim Moutsos
    Oct 12, 2018
    7 Min Read
    2019 B2B Content Marketing Research: It Pays to Put Audience First
    Audience Building
    2019 B2B Content Marketing Research: It Pays to Put Audience First2019 B2B Content Marketing Research: It Pays to Put Audience First
    byLisa Murton Beets
    Oct 10, 2018
    7 Min Read
    How Cisco Merges Martech With Creative Content
    Audience Building
    How Cisco Merges Martech With Creative ContentHow Cisco Merges Martech With Creative Content
    byBethany Johnson
    Sep 20, 2018
    9 Min Read
    Xerox Prints New Vision With Marketing
    Audience Building
    Xerox Prints New Vision With MarketingXerox Prints New Vision With Marketing
    byCarla Johnson
    Aug 17, 2018
    6 Min Read
    It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy
    Content Marketing Strategy
    It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy
    It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy
    Jun 21, 2018
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    10 Min Read
    byKonrad Sanders
    Actor Brings Community Model to Content Creation
    Audience Building
    Actor Brings Community Model to Content Creation
    Actor Brings Community Model to Content Creation
    May 25, 2018
    |
    7 Min Read
    byKim Moutsos
    Can Account-Based Marketing and Content Marketing Get Along?
    Content Distribution & Promotion
    Can Account-Based Marketing and Content Marketing Get Along?
    Can Account-Based Marketing and Content Marketing Get Along?
    May 17, 2018
    |
    11 Min Read
    byJoe Chernov
    Are Buyer Personas Just Nicer Words for Stereotypes?
    Content Marketing Strategy
    Are Buyer Personas Just Nicer Words for Stereotypes?
    Are Buyer Personas Just Nicer Words for Stereotypes?
    Apr 10, 2018
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    12 Min Read
    byAnn Gynn
    An Alternative Approach to Developing Content Marketing Personas
    Content Marketing Strategy
    An Alternative Approach to Developing Content Marketing Personas
    An Alternative Approach to Developing Content Marketing Personas
    Apr 3, 2018
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    11 Min Read
    by Robert Rose
    How to Grow Your Audience From Zero to Millions in Less Than 5 Years
    Audience Building
    How to Grow Your Audience From Zero to Millions in Less Than 5 Years
    How to Grow Your Audience From Zero to Millions in Less Than 5 Years
    Feb 22, 2018
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    10 Min Read
    byMarcia Riefer Johnston
    For the Love of Libraries: How Libraries Use Content to Tell New Stories
    Audience Building
    For the Love of Libraries: How Libraries Use Content to Tell New Stories
    For the Love of Libraries: How Libraries Use Content to Tell New Stories
    Feb 14, 2018
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    9 Min Read
    byNatalya Minkovsky
    How to Stop Acting Like a Marketer and Start Acting Like a Publisher
    Audience Building
    How to Stop Acting Like a Marketer and Start Acting Like a Publisher
    How to Stop Acting Like a Marketer and Start Acting Like a Publisher
    Jan 18, 2018
    |
    9 Min Read
    byMarcia Riefer Johnston
    Community Management: A Social Media Expert Spills Her Secrets
    Audience Building
    Community Management: A Social Media Expert Spills Her Secrets
    Community Management: A Social Media Expert Spills Her Secrets
    Jan 2, 2018
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    5 Min Read
    byClare McDermott
    How to Better Understand the Size and Composition of Your B2B Audience
    Audience Building
    How to Better Understand the Size and Composition of Your B2B Audience
    How to Better Understand the Size and Composition of Your B2B Audience
    Dec 14, 2017
    |
    9 Min Read
    byJeff Herrmann
    How to Adopt a Customer-Centric Strategy for Your Content
    Content Marketing Strategy
    How to Adopt a Customer-Centric Strategy for Your Content
    How to Adopt a Customer-Centric Strategy for Your Content
    Nov 30, 2017
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    10 Min Read
    byMarcia Riefer Johnston
    How to Capture Captive Audiences With Content
    Audience Building
    How to Capture Captive Audiences With Content
    How to Capture Captive Audiences With Content
    Nov 17, 2017
    |
    7 Min Read
    byAnn Gynn
    4 Ways to Shift Your Thinking to Truly Focus on Your Audience
    Audience Building
    4 Ways to Shift Your Thinking to Truly Focus on Your Audience
    4 Ways to Shift Your Thinking to Truly Focus on Your Audience
    Nov 5, 2017
    |
    7 Min Read
    byMichele Linn
    Audience Strategist: The New, Critical Role on Your Content Team
    Audience Building
    Audience Strategist: The New, Critical Role on Your Content Team
    Audience Strategist: The New, Critical Role on Your Content Team
    Nov 3, 2017
    |
    6 Min Read
    by Robert Rose
    How to Use How-To Content to Create and Retain Loyal Customers
    Audience Building
    How to Use How-To Content to Create and Retain Loyal Customers
    How to Use How-To Content to Create and Retain Loyal Customers
    Nov 2, 2017
    |
    6 Min Read
    byMarcia Riefer Johnston
    How to Take an Audience-First Approach to Your Content
    Audience Building
    How to Take an Audience-First Approach to Your Content
    How to Take an Audience-First Approach to Your Content
    Oct 15, 2017
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    11 Min Read
    byCarlijn Postma
    How to Protect Customer Data — and Your Company
    Content Marketing Strategy
    How to Protect Customer Data — and Your Company
    How to Protect Customer Data — and Your Company
    Sep 13, 2017
    |
    11 Min Read
    byKristina Podnar
    Convert Your Most Vital (and Most Ignored) Audience Into Brand Ambassadors
    Audience Building
    Convert Your Most Vital (and Most Ignored) Audience Into Brand Ambassadors
    Convert Your Most Vital (and Most Ignored) Audience Into Brand Ambassadors
    Aug 7, 2017
    |
    6 Min Read
    byMarcia Riefer Johnston
    Hacking Your Buyer Personas: The Only 3 Questions You Need to Ask
    Content Marketing Strategy
    Hacking Your Buyer Personas: The Only 3 Questions You Need to Ask
    Hacking Your Buyer Personas: The Only 3 Questions You Need to Ask
    Jul 10, 2017
    |
    7 Min Read
    byAaron Agius
    Do You Know Your Why? Your Content Marketing Success Depends on It
    Content Marketing Strategy
    Do You Know Your Why? Your Content Marketing Success Depends on It
    Do You Know Your Why? Your Content Marketing Success Depends on It
    Jul 9, 2017
    |
    7 Min Read
    byJoe Pulizzi
    Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing
    Social Media Content
    Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing
    Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing
    Jul 7, 2017
    |
    11 Min Read
    byAndy Vale
    What Are Your Customers Thinking? Search Secrets Hiding in Plain Sight
    Content Marketing Strategy
    What Are Your Customers Thinking? Search Secrets Hiding in Plain Sight
    What Are Your Customers Thinking? Search Secrets Hiding in Plain Sight
    Jun 1, 2017
    |
    15 Min Read
    byMarcia Riefer Johnston
    The Only 10 Ways to Make Money From Content Marketing
    Content Distribution & Promotion
    The Only 10 Ways to Make Money From Content Marketing
    The Only 10 Ways to Make Money From Content Marketing
    May 23, 2017
    |
    14 Min Read
    byJoe Pulizzi
    Make Your Audience the Hero With a One-Sentence Agile User Story
    Audience Building
    Make Your Audience the Hero With a One-Sentence Agile User Story
    Make Your Audience the Hero With a One-Sentence Agile User Story
    May 11, 2017
    |
    7 Min Read
    byAndrea Fryrear
    21 Experts Share Their Best Tips to Create Content Your Audience Will Love
    Audience Building
    21 Experts Share Their Best Tips to Create Content Your Audience Will Love
    21 Experts Share Their Best Tips to Create Content Your Audience Will Love
    May 1, 2017
    |
    11 Min Read
    byJoe Elliott
    Are Your Buyer Personas Ready to Take on the World?
    Content Marketing Strategy
    Are Your Buyer Personas Ready to Take on the World?
    Are Your Buyer Personas Ready to Take on the World?
    Apr 27, 2017
    |
    5 Min Read
    byMarcia Riefer Johnston
    5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas
    Audience Building
    5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas
    5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas
    Apr 11, 2017
    |
    6 Min Read
    byKane Jamison
    New Way to Build Personas Over Time
    Audience Building
    New Way to Build Personas Over Time
    New Way to Build Personas Over Time
    Apr 11, 2017
    |
    8 Min Read
    byAndrea Fryrear
    Why You Need a Content Funnel For Your Content Product
    Demand Generation
    Why You Need a Content Funnel For Your Content Product
    Why You Need a Content Funnel For Your Content Product
    Apr 9, 2017
    |
    12 Min Read
    byDaniel Hochuli
    Informa

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