Meet Our Writers

As managing director of Informa Connect’s martech group, I lead our marketing, insights, and innovation portfolios, which includes the Content Marketing Institute. Previously, I served as VP of content marketing for the technology portfolio at UBM (acquired by Informa in 2018), providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for technology clients. With more than three decades of media and event experience, I love helping shape new multimedia content and event experiences. I live in the Washington, DC, area with my husband, and we enjoy taking care of our many pets and visiting our two daughters. Connect with me on LinkedIn.

Robert Rose is the chief troublemaker at Seventh Bear, where he helps businesses break free from stale marketing, rediscover their creativity, and actually make an impact. He’s been called a strategist, an innovator, and—by at least one former boss - "a dangerous amount of fun.” Since 2010, he’s been the chief strategy advisor at the Content Marketing Institute, where he helped shape it into the world’s leading content marketing education and training organization.  Robert has helped business leaders balance the art and science of content and marketing, guiding over 500 companies - including Salesforce, SAP, Roche, Capital Group, and Adidas. As a fractional marketing leader, he specializes in modern marketing that doesn’t rely on spammy funnels, soulless automation, or whatever the latest “hack” is that’ll be obsolete by next Tuesday. You can connect with Robert on LinkedIn, or follow him on Bluesky at @Robertrose.me .

Ann Gynn lives up to her high school nickname (Editor Ann) as an editorial consultant for the Content Marketing Institute. As the founder of G Force Communication, Ann regularly combines words and strategy for B2B, B2C, and nonprofits. Former college adjunct faculty, Ann also helps train professionals in content so they can do it themselves. Follow Ann on Twitter @anngynn or connect on LinkedIn.

Jodi Harris is director of content strategy at CMI. She describes her role as a combination of strategic alchemist, process architect, and creative explorer. Prior to this role, Jodi spent over a decade developing and managing content initiatives for brand clients in the entertainment, CPG, health care, technology, and biotech industries, as well as for agencies and media brands. Follow her on Twitter at @Joderama.

Kim Moutsos leads the talented content team at the Content Marketing Institute, where she is vice president of editorial. Having worked in content marketing for enterprises and startups for more than 20 years, Kim enjoys exchanging ideas and lessons learned with other content marketing practitioners. You can follow her on Twitter at @KMoutsos or connect on LinkedIn.

Lisa Murton Beets is Content Marketing Institute's research director. She oversees all aspects of our annual content marketing survey, as well as the reports we publish based on the findings. Lisa also works with CMI’s consulting/advisory and sales teams to develop and report on custom research surveys. Follow her @LisaBeets.

Lisa Dougherty is director, blog community and operations at the Content Marketing Institute. She will trade social media and blogging tips for warm pecan bread pudding. Her motto: "Life changes the minute you start doing what you love. And, guess what, it's never too late to get started." Connect with her on LinkedIn.

Amanda Subler is the public relations and video consultant at Content Marketing Institute. She is a former journalist with more than 10 years working in local TV newsrooms. You can follow her on Twitter @AmandaSubler.

The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI team. CMI is a global marketing education and training organization dedicated to advancing the practice of content marketing. We create and curate content experiences that teach marketers and creators from enterprise brands, small businesses, and agencies how to attract and retain customers through compelling, multichannel storytelling. Global brands turn to CMI for strategic consultation, research, and training and certification, and send teams to Content Marketing World, the largest content marketing-focused event, the Marketing Analytics & Data Science (MADS) conference, and CMI digital events every year. Follow @CMIContent on Facebook, LinkedIn, and Instagram, and use the hashtag #CMWorld.

A. Lee Judge is an executive-level marketer helping to optimize marketing’s role across the business and is the founder of Content Monsta, a content marketing agency. His experience working between sales and marketing allows him to speak to the unique needs and demands of each of those disciplines. Effectively communicating between the C-suite, marketing, and sales operations is the key to Lee’s unique strategies. His agency Content Monsta focuses on creating multimedia content such as videos and podcasts – then helping marketers achieve high ROI from those assets. Lee is the creator and co-host of The Business of Marketing podcast which focuses on content development strategies for businesses.

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, THE LinkedIn Ads agency, in 2014. He's managed over $150M in spend on the platform, they're official LinkedIn partners, the host of the LinkedIn Ads Show podcast, and he has managed five of the world’s top 10 LinkedIn Ads accounts. He's a ginger & triathlete. He lives in Utah with his beautiful wife and five adorable kids, and his company car is a wicked-fast go-kart.

Ahava Leibtag, a 2020 inductee into the Healthcare Internet Hall of Fame as an Innovative Individual, has 20+ years of experience in content. She has consulted with some of the world’s largest firms to attract and grow their audiences. Ahava is the president and owner of Aha Media Group, LLC, a copywriting, content strategy and content marketing consultancy. She is also the author of The Digital Crown: Winning at Content on the Web and loves a great logic puzzle, a long game of Apples to Apples and anything that has chocolate. You can connect with Ahava on Twitter at @ahaval.

Alex Novkov is the founder of GrowthRaise. He is a seasoned marketer with a decade of experience in digital marketing and content marketing in particular. Alex has a strong background working with tech and consulting companies. He has been helping businesses with his agency leverage inbound marketing since 2023. Alex loves creating something out of nothing and enthusiastically pursues every new project as a chance to expand his expertise. Since the beginning of 2020, he has been working with AgileSherpas to help them raise awareness about the need for marketing agility and all the benefits that come with it.

Alexandra Cote is a SaaS content writer and strategist with a passion for content marketing, social media marketing wonders, and artificial intelligence. She’s also a strong supporter of staying happy at work and choosing a career path that’s healthy for people’s wellness. Reach out to her via Twitter @cotealexandra11 or her blog.

Amy is an award-winning marketing leader who is highly regarded for extensive experience building and developing top integrated marketing teams; specializing in content, campaigns, SEO, customer, community, influencer, and social. She is recognized as a natural leader with expertise in storytelling, strategic planning, and data-driven insights. Amy loves to design content strategies that attract, engage, activate, and retain new audiences. Engage with her on LinkedIn.

Ben Steele is the content goblin they warned you about. He’s a content and SEO strategist, and an editor with rabid opinions about punctuation. Ben led e-books at Search Engine Journal from mid-2022 through 2024. He’s a linchpin on editorial teams and builds revenue-focused strategy. He views his purpose as facilitating his team’s best work ever. Connect with Ben on LinkedIn.

Connie is a writer and creator at heart. With a colorful background in journalism, utilities communication and tourism marketing, her deep love of storytelling inspired her to refocus her orbit around the exciting world of content marketing. Her most recent experience comes from the banking realm, working closely with colleagues in corporate communications, acquisition, retention, and creative services to produce a wealth of blog articles and social media content that helps clients make sense of their business and personal finances. An avid runner and adventure seeker both at home and abroad, she craves meaningful connections with people and places to fill her creative cup. She is honored to be a 2023 mentee in the CMI mentorship program. Connect with her on LinkedIn.

Dan Hatch is a founder at Typeset. He develops, directs, and creates editorial content for brand newsrooms across a variety of industries. He has been a print and broadcast journalist for nearly two decades, including nine years at a metropolitan daily newspaper, and has written for major publications across Australia and the UK. A Content Marketing Awards judge and #CMWorld speaker in 2019, he heads up Typeset's London office.

Dennis is the founder of B2B marketing agency Attention Retention and organizer of the Bay Area Content Marketing Meetup. He curates a marketing-related email newsletter called Content Corner that comes out every other Friday. Feel free to reach out to Dennis on Twitter @dshiao.

Erika Heald is a content marketing expert and consultant who helps organizations and executives define and execute B2B content marketing strategies that drive business and professional growth. She frequently speaks at marketing industry events on employee brand advocacy, content strategy, customer experience, AI, and social media topics. Erika previously led and grew high-performance content marketing teams at Highwire PR, Anaplan, and Achievers. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com or hosting the weekly #ContentChat LinkedIn livestream chat on Mondays at 12 noon Pacific.

Active blogger, content marketing enthusiast and brand manager at SE Ranking whose contributions regularly appear in publications related to online marketing, social media, conversion optimization, and business development. You can reach out to her via Twitter @irinaweber048.

James De Roche is the founder of Lead Comet, a consultancy that helps service firms differentiate, build trust as thought leaders, and improve sales outcomes. Their interview-driven approach to sales enablement helps businesses get more interesting (and profitable) projects.

Jim Yu is the founder and CEO of BrightEdge, the global technology leader in SEO and content performance marketing. The BrightEdge SaaS platform is used by thousands of marketers and enterprises - including 64 of the Fortune 100. Jim holds an MBA from Stanford University, a Master's of Engineering from the University of Virginia, and a Bachelor's of Science in Computer Science from South Dakota. Follow him on Twitter @jimyu.