Research Insights

Why do some B2B influencer programs thrive, and others crash and burn?

It often boils down to how brands view influencer marketing and how well they integrate it into their content and social strategies.

Ashley Zeckman, CEO of Onalytica, breaks down the details in CMI’s webinar, the Hard Truth About B2B Influence (And Why Most Brands Suck at It).

With over a decade of experience and Onalytica’s new research, Ashley gives marketers a reality check on what’s working and what isn’t. She also shares what B2B influencers really think about brand collaborations and how you can align the strategy to drive real impact across the funnel.

Watch the video (above) and get the playbook that will lead your brand to a thriving influencer program.

Discover the latest strategies, insights, and tools to elevate your content marketing. Explore our webinar lineup and start building your expertise today. Register for free now!

HANDPICKED RELATED CONTENT:

About the Author

Content Marketing Institute Team

The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI team. CMI is a global marketing education and training organization dedicated to advancing the practice of content marketing. We create and curate content experiences that teach marketers and creators from enterprise brands, small businesses, and agencies how to attract and retain customers through compelling, multichannel storytelling. Global brands turn to CMI for strategic consultation, research, and training and certification, and send teams to Content Marketing World, the largest content marketing-focused event, the Marketing Analytics & Data Science (MADS) conference, and CMI digital events every year. Follow @CMIContent on Facebook, LinkedIn, and Instagram, and use the hashtag #CMWorld.

About the Author

Read More