Date: Jun 18, 2025
Most B2B brands don’t lose to competitors—they lose by being forgotten.
To win buyer attention in competitive markets, brands need to show up at just the right moment. That’s where Category Entry Points (CEPs) come in—those trigger moments, objectives, or situations that make someone think of your brand.
In this webinar, you’ll learn how to identify and activate CEPs to make your brand more memorable and more likely to be chosen. We’ll cover how to use CEPs to shape a smarter content strategy, align sales and marketing, and ultimately drive long-term demand.
You’ll learn:
Why being top-of-mind is the key to B2B growth
What Category Entry Points are and how to identify them
How to turn CEPs into a content strategy that gets results
How to align teams around a shared CEP framework
Whether you’re planning content for next quarter or realigning your messaging strategy, this session will help your brand show up when it matters most.
Speakers:
Anca Rhone, Group Strategy Director, MX
Robert Rose, Chief Strategy Advisor, Content Marketing Institute
Webinar Documents
Download webinar documents here.
