BESydney - Precinct E-BooksBESydney - Precinct E-Books
Best Use of an E-Book (one or a series)
Category: Best Use of an E-Book (one or a series)
Project Name: BESydney - Precinct E-Books
Company: Content Rebels
BESydney partnered with Content Rebels to reposition Sydney as a global catalyst for change through the Change Starts Here campaign. BESydney, a not-for-profit organization backed by the NSW Government, needed to showcase Sydney’s intellectual capital and collaborative culture to global conference organizers. Post-pandemic, international delegates sought more than destination appeal — they wanted purpose, asking: What does this city stand for? Who will I meet? What change can we spark together?
Content Rebels identified five high-growth sectors where Sydney leads globally: technology and innovation, health and life sciences, financial and professional services, science and engineering, and aerospace and defense. Over two years, they created five deep-dive content ecosystems, each featuring a gated e-book, three SEO-optimized articles, and a tailored landing page. Seven standalone articles added further depth. Interviews with over 50 experts, including scientists, professors, and industry leaders, enriched the content with compelling stories and data.
The campaign’s narrative, Change Starts Here, reframed Sydney as a city where business, innovation, and purpose collide. BESydney’s team was equipped with authoritative, story-rich content to support international bidding efforts, aligning with delegates’ priorities of sustainability, DEI, legacy, and local impact.
Why they're award winning:
Strategic insight: Addressed post-pandemic demand for purpose-driven destinations
Comprehensive ecosystems: Delivered high-quality, scalable content tailored to global decision-makers
Impactful storytelling: Highlighted Sydney’s intellectual capital and collaborative culture
Global positioning: Elevated Sydney’s image as a driver of innovation and change, reshaping its reputation on the world stage