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Demand Generation & Content Marketing
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    24 Big Mistakes You Should Avoid in Content Marketing
    Content Distribution & Promotion
    24 Big Mistakes You Should Avoid in Content Marketing24 Big Mistakes You Should Avoid in Content Marketing

    Sure, we can learn from our mistakes. But we also can learn from others’ mistakes and avoid making them. To help you, we enlisted the help of some smart and wise people who share mistakes they’ve seen and how to fix them.

    byAnn Gynn
    Apr 8, 2019
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    12 Min Read
    What’s the Difference Between Content Marketing, Branded Content, and Native Advertising?
    Content Distribution & Promotion
    What’s the Difference Between Content Marketing, Branded Content, and Native Advertising?What’s the Difference Between Content Marketing, Branded Content, and Native Advertising?
    by Robert Rose
    Mar 5, 2019
    6 Min Read
    Native Advertising – What You Need To Know
    Content Distribution & Promotion
    Native Advertising – What You Need To KnowNative Advertising – What You Need To Know
    byDennis Shiao
    Feb 14, 2019
    7 Min Read
    Do Agencies Practice the Content Marketing They Preach? [New Research]
    Content Distribution & Promotion
    Do Agencies Practice the Content Marketing They Preach? [New Research]Do Agencies Practice the Content Marketing They Preach? [New Research]
    byCathy McPhillips
    Feb 13, 2019
    8 Min Read
    5 Ways to Get More People to Your Content
    Content Distribution & Promotion
    5 Ways to Get More People to Your Content5 Ways to Get More People to Your Content
    byTom Whatley
    Jan 25, 2019
    6 Min Read
    How to Deal With the Blasphemy of Email Unsubscribes
    Content Distribution & Promotion
    How to Deal With the Blasphemy of Email UnsubscribesHow to Deal With the Blasphemy of Email Unsubscribes
    byKevin George
    Jan 11, 2019
    5 Min Read
    Opportunities for AI in Content Marketing Easily Explained
    Content Distribution & Promotion
    Opportunities for AI in Content Marketing Easily Explained
    Opportunities for AI in Content Marketing Easily Explained
    Jan 9, 2019
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    9 Min Read
    byDennis Shiao
    Cook Up Email Marketing Automation With These 6 Recipes
    Content Distribution & Promotion
    Cook Up Email Marketing Automation With These 6 Recipes
    Cook Up Email Marketing Automation With These 6 Recipes
    Nov 27, 2018
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    10 Min Read
    byDennis Shiao
    How to Make an Amplification Strategy With Shares AND Backlinks
    Content Distribution & Promotion
    How to Make an Amplification Strategy With Shares AND Backlinks
    How to Make an Amplification Strategy With Shares AND Backlinks
    Oct 26, 2018
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    8 Min Read
    bySusan Moeller
    The Best Content Distribution Channel You’re Overlooking
    Content Distribution & Promotion
    The Best Content Distribution Channel You’re Overlooking
    The Best Content Distribution Channel You’re Overlooking
    Sep 11, 2018
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    6 Min Read
    bySusan Hartman
    How to Measure Your Content Marketing Effectiveness
    Content Distribution & Promotion
    How to Measure Your Content Marketing Effectiveness
    How to Measure Your Content Marketing Effectiveness
    Sep 3, 2018
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    7 Min Read
    byCathy McPhillips
    How to Optimize Your Website for Audio Search
    Content Distribution & Promotion
    How to Optimize Your Website for Audio Search
    How to Optimize Your Website for Audio Search
    Jul 23, 2018
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    7 Min Read
    byRobert Katai
    Your Editorial Calendar Is Not Your Content Marketing Strategy
    Content Distribution & Promotion
    Your Editorial Calendar Is Not Your Content Marketing Strategy
    Your Editorial Calendar Is Not Your Content Marketing Strategy
    Jul 16, 2018
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    5 Min Read
    byMichele Linn
    Your Must-Have Checklist for Successful Blog Promotion (Infographic)
    Content Distribution & Promotion
    Your Must-Have Checklist for Successful Blog Promotion (Infographic)
    Your Must-Have Checklist for Successful Blog Promotion (Infographic)
    Jul 13, 2018
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    6 Min Read
    byBrody Dorland
    How to Use Facebook Ads to Distribute Your Content
    Content Distribution & Promotion
    How to Use Facebook Ads to Distribute Your Content
    How to Use Facebook Ads to Distribute Your Content
    Jun 14, 2018
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    6 Min Read
    byGavin Bell
    8 Copywriting Techniques to Boost Email Conversions
    Content Distribution & Promotion
    8 Copywriting Techniques to Boost Email Conversions
    8 Copywriting Techniques to Boost Email Conversions
    Jun 4, 2018
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    10 Min Read
    Can Account-Based Marketing and Content Marketing Get Along?
    Content Distribution & Promotion
    Can Account-Based Marketing and Content Marketing Get Along?
    Can Account-Based Marketing and Content Marketing Get Along?
    May 17, 2018
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    11 Min Read
    byJoe Chernov
    How Chatbots, Text Messaging Support Conversational Content
    Content Distribution & Promotion
    How Chatbots, Text Messaging Support Conversational Content
    How Chatbots, Text Messaging Support Conversational Content
    Mar 23, 2018
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    8 Min Read
    byChris Frascella
    Words That Convert: Test, Learn, Repeat
    Content Distribution & Promotion
    Words That Convert: Test, Learn, Repeat
    Words That Convert: Test, Learn, Repeat
    Mar 19, 2018
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    7 Min Read
    byMarcia Riefer Johnston
    How the Best Newsletters Get – and Keep – Readers’ Attention
    Content Distribution & Promotion
    How the Best Newsletters Get – and Keep – Readers’ Attention
    How the Best Newsletters Get – and Keep – Readers’ Attention
    Mar 13, 2018
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    7 Min Read
    byMarcia Riefer Johnston
    Slow Your Content Marketing Down
    Content Distribution & Promotion
    Slow Your Content Marketing Down
    Slow Your Content Marketing Down
    Feb 27, 2018
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    7 Min Read
    bySarah Greesonbach
    4 Unconventional Ways to Promote Blog Content on Social Media
    Content Distribution & Promotion
    4 Unconventional Ways to Promote Blog Content on Social Media
    4 Unconventional Ways to Promote Blog Content on Social Media
    Feb 5, 2018
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    6 Min Read
    byDavid Zheng
    Content Syndication: More Than a Traffic Boost
    Content Distribution & Promotion
    Content Syndication: More Than a Traffic Boost
    Content Syndication: More Than a Traffic Boost
    Dec 11, 2017
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    13 Min Read
    byMichael Schreiber
    Publishing Frequency: Why (and How) We’re Changing Things Up
    Content Distribution & Promotion
    Publishing Frequency: Why (and How) We’re Changing Things Up
    Publishing Frequency: Why (and How) We’re Changing Things Up
    Dec 1, 2017
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    6 Min Read
    byKim Moutsos
    An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team
    Content Distribution & Promotion
    An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team
    An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team
    Nov 13, 2017
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    8 Min Read
    byMichele Linn
    This Week in Content Marketing: Is There a Crisis in Content Marketing?
    Content Distribution & Promotion
    This Week in Content Marketing: Is There a Crisis in Content Marketing?
    This Week in Content Marketing: Is There a Crisis in Content Marketing?
    Nov 11, 2017
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    5 Min Read
    byJoe Pulizzi
    Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs
    Content Distribution & Promotion
    Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs
    Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs
    Nov 9, 2017
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    16 Min Read
    byMichele Linn
    5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs
    Content Distribution & Promotion
    5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs
    5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs
    Nov 6, 2017
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    13 Min Read
    byAleh Barysevich
    Email Lists: When Smaller Is Actually Better
    Content Distribution & Promotion
    Email Lists: When Smaller Is Actually Better
    Email Lists: When Smaller Is Actually Better
    Oct 18, 2017
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    9 Min Read
    byLinda Formichelli
    Email Content: Increase Reach, Impact, and Subscriber Satisfaction
    Content Distribution & Promotion
    Email Content: Increase Reach, Impact, and Subscriber Satisfaction
    Email Content: Increase Reach, Impact, and Subscriber Satisfaction
    Oct 9, 2017
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    12 Min Read
    byJodi Harris
    User-Generated Content: Where Does It Fit in Your Content Marketing Strategy?
    Content Distribution & Promotion
    User-Generated Content: Where Does It Fit in Your Content Marketing Strategy?
    User-Generated Content: Where Does It Fit in Your Content Marketing Strategy?
    Oct 3, 2017
    |
    8 Min Read
    byAaron Agius
    How To Market An Ebook: 27 Ways To Promote Yours
    Content Distribution & Promotion
    How To Market An Ebook: 27 Ways To Promote Yours
    How To Market An Ebook: 27 Ways To Promote Yours
    Sep 25, 2017
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    5 Min Read
    byAmanda Nelson
    Ads Are Killing the Web: Are You Part of the Problem?
    Content Distribution & Promotion
    Ads Are Killing the Web: Are You Part of the Problem?
    Ads Are Killing the Web: Are You Part of the Problem?
    Sep 8, 2017
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    12 Min Read
    byKirk Cheyfitz
    22 Examples From Brands (and Marketers) That Are Winning at Content Marketing
    Content Distribution & Promotion
    22 Examples From Brands (and Marketers) That Are Winning at Content Marketing
    22 Examples From Brands (and Marketers) That Are Winning at Content Marketing
    Sep 7, 2017
    |
    10 Min Read
    byStephanie Stahl
    Content Amplification: How to Promote and Distribute Content Effectively
    Content Distribution & Promotion
    Content Amplification: How to Promote and Distribute Content Effectively
    Content Amplification: How to Promote and Distribute Content Effectively
    Aug 22, 2017
    |
    7 Min Read
    byArnie Kuenn
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