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AI Content Creation & Tools
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AI Content Creation & Tools
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AI in Marketing
5 Ways To Be a Better Content Team Leader
Content Operations
5 Ways To Be a Better Content Team Leader5 Ways To Be a Better Content Team Leader
byAnn Gynn
Aug 6, 2025
7 Min Read
5 Strategic Ways Volunteering Can Advance Your Marketing Career
Career Development
5 Strategic Ways Volunteering Can Advance Your Marketing Career5 Strategic Ways Volunteering Can Advance Your Marketing Career
byAnn Gynn
Jul 15, 2025
9 Min Read
Research Insights
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Demand Generation & Content Marketing
  • Measurement & Optimization
  • Content Optimization
  • Content Optimization

    Beauty Matters: 3 Tips to Create Attractive Blog Posts
    Content Optimization
    Beauty Matters: 3 Tips to Create Attractive Blog PostsBeauty Matters: 3 Tips to Create Attractive Blog Posts

    Your blog text needs to engage your readers to keep them coming back, but your blog first needs to be visually appealing to even attract those readers. Here are three tips to beautify your posts to improve your content marketing success.

    Picture of Bill Widmer
    byBill Widmer
    Feb 26, 2017
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    5 Min Read
    7 Productivity Killers for Marketers and How to Fix Them
    Content Optimization
    7 Productivity Killers for Marketers and How to Fix Them7 Productivity Killers for Marketers and How to Fix Them
    byMichele Linn
    Feb 8, 2017
    9 Min Read
    How to Stop Overthinking Your Content and Start Writing What Your Customers Love
    Content Optimization
    How to Stop Overthinking Your Content and Start Writing What Your Customers LoveHow to Stop Overthinking Your Content and Start Writing What Your Customers Love
    bySujan Patel
    Feb 3, 2017
    8 Min Read
    SEO and Website Image Optimization 10-Point Checklist for Marketers
    Content Optimization
    SEO and Website Image Optimization 10-Point Checklist for MarketersSEO and Website Image Optimization 10-Point Checklist for Marketers
    byMike Murray
    Jan 31, 2017
    6 Min Read
    How to Produce 300 High-Quality Articles a Year: An 8-Step Process
    Content Optimization
    How to Produce 300 High-Quality Articles a Year: An 8-Step ProcessHow to Produce 300 High-Quality Articles a Year: An 8-Step Process
    bySujan Patel
    Jan 22, 2017
    8 Min Read
    Confused About Agile Marketing? Your Questions Answered [With Video]
    Content Optimization
    Confused About Agile Marketing? Your Questions Answered [With Video]Confused About Agile Marketing? Your Questions Answered [With Video]
    byAndrea Fryrear
    Jan 19, 2017
    16 Min Read
    15+ Worthless Words to Cut to Improve Your Readers’ Experience
    Content Optimization
    15+ Worthless Words to Cut to Improve Your Readers’ Experience
    15+ Worthless Words to Cut to Improve Your Readers’ Experience
    Jan 8, 2017
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    6 Min Read
    Picture of Julia McCoy
    byJulia McCoy
    4 Ways to Make Your Content Stand Out
    Content Optimization
    4 Ways to Make Your Content Stand Out
    4 Ways to Make Your Content Stand Out
    Jan 3, 2017
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    6 Min Read
    Picture of Neil Patel
    byNeil Patel
    How to Write User-Oriented Content More Quickly
    Content Optimization
    How to Write User-Oriented Content More Quickly
    How to Write User-Oriented Content More Quickly
    Nov 1, 2016
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    7 Min Read
    Picture of Gareth Bull
    byGareth Bull
    How to Find and Use Your Content Essentials: A Template and Step-by-Step Guide
    Content Optimization
    How to Find and Use Your Content Essentials: A Template and Step-by-Step Guide
    How to Find and Use Your Content Essentials: A Template and Step-by-Step Guide
    Oct 25, 2016
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    8 Min Read
    Picture of Michele Linn
    byMichele Linn
    How to Create the Ultimate Branded Content Style Guide
    Content Optimization
    How to Create the Ultimate Branded Content Style Guide
    How to Create the Ultimate Branded Content Style Guide
    Oct 23, 2016
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    4 Min Read
    Picture of Heather Levy
    byHeather Levy
    3 Ways to Extend the Life of Your Content
    Content Optimization
    3 Ways to Extend the Life of Your Content
    3 Ways to Extend the Life of Your Content
    Oct 4, 2016
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    8 Min Read
    Picture of Julie Gauthier
    byJulie Gauthier
    How to Atomize 1 Killer Piece of Content Into 10
    Content Optimization
    How to Atomize 1 Killer Piece of Content Into 10
    How to Atomize 1 Killer Piece of Content Into 10
    Aug 18, 2016
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    13 Min Read
    Picture of Emily King
    byEmily King
    5 Secrets to Award-Winning Content
    Content Optimization
    5 Secrets to Award-Winning Content
    5 Secrets to Award-Winning Content
    Aug 14, 2016
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    5 Min Read
    Picture of Jonathan Kranz
    byJonathan Kranz
    How to Measure Performance to Improve Your Content Marketing
    Content Optimization
    How to Measure Performance to Improve Your Content Marketing
    How to Measure Performance to Improve Your Content Marketing
    Jul 6, 2016
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    5 Min Read
    Picture of Patrick Garvey
    byPatrick Garvey
    A Template to Simplify Your Editorial Reporting 
    Content Optimization
    A Template to Simplify Your Editorial Reporting
    A Template to Simplify Your Editorial Reporting
    Jul 3, 2016
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    10 Min Read
    Picture of Michele Linn
    byMichele Linn
    Is Your Content Ready for the Mobile Takeover?
    Content Optimization
    Is Your Content Ready for the Mobile Takeover?
    Is Your Content Ready for the Mobile Takeover?
    Jun 23, 2016
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    14 Min Read
    Picture of Marcia Riefer Johnston
    byMarcia Riefer Johnston
    Documentary Storytelling: 6 Examples From Brands That Nail It
    Content Optimization
    Documentary Storytelling: 6 Examples From Brands That Nail It
    Documentary Storytelling: 6 Examples From Brands That Nail It
    May 30, 2016
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    8 Min Read
    Picture of Clare McDermott
    byClare McDermott
    How to Fix the 4 Biggest Problems With Content Writers
    Content Optimization
    How to Fix the 4 Biggest Problems With Content Writers
    How to Fix the 4 Biggest Problems With Content Writers
    May 16, 2016
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    9 Min Read
    Picture of Neil Patel
    byNeil Patel
    This Week in Content Marketing: Long-Form Content Actually Works on Smartphones
    Content Optimization
    This Week in Content Marketing: Long-Form Content Actually Works on Smartphones
    This Week in Content Marketing: Long-Form Content Actually Works on Smartphones
    May 14, 2016
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    6 Min Read
    Picture of Joe Pulizzi
    byJoe Pulizzi
    15 Things to Try When Your Content is a Mind-Numbing Wall of Text
    Content Optimization
    15 Things to Try When Your Content is a Mind-Numbing Wall of Text
    15 Things to Try When Your Content is a Mind-Numbing Wall of Text
    Apr 26, 2016
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    7 Min Read
    Picture of Neil Patel
    byNeil Patel
    Getting Started With Structured Content
    Content Optimization
    Getting Started With Structured Content
    Getting Started With Structured Content
    Apr 7, 2016
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    5 Min Read
    Picture of Natalya Minkovsky
    byNatalya Minkovsky
    8 Ways to Take a Fresh Approach to Content Formats
    Content Optimization
    8 Ways to Take a Fresh Approach to Content Formats
    8 Ways to Take a Fresh Approach to Content Formats
    Apr 6, 2016
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    8 Min Read
    Picture of Daniel Louis
    byDaniel Louis
    How One Brand Uses Insanely Useful Content to Help Customers Make Better Decisions
    Content Optimization
    How One Brand Uses Insanely Useful Content to Help Customers Make Better Decisions
    How One Brand Uses Insanely Useful Content to Help Customers Make Better Decisions
    Apr 3, 2016
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    3 Min Read
    Picture of Clare McDermott
    byClare McDermott
    Why (and How) Marketers Need to Become Content-Efficiency Experts
    Content Optimization
    Why (and How) Marketers Need to Become Content-Efficiency Experts
    Why (and How) Marketers Need to Become Content-Efficiency Experts
    Feb 25, 2016
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    6 Min Read
    Picture of Scott Abel
    byScott Abel
    How to Make Visitors Read Your Entire Article
    Content Optimization
    How to Make Visitors Read Your Entire Article
    How to Make Visitors Read Your Entire Article
    Jan 18, 2016
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    8 Min Read
    Picture of Neil Patel
    byNeil Patel
    5 Hacks to Improve Your Blog and Get More Traffic
    Content Optimization
    5 Hacks to Improve Your Blog and Get More Traffic
    5 Hacks to Improve Your Blog and Get More Traffic
    Dec 23, 2015
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    6 Min Read
    Picture of Nick Churick
    byNick Churick
    How to Test Short-Form Content Before Making Long-Form Investment
    Content Optimization
    How to Test Short-Form Content Before Making Long-Form Investment
    How to Test Short-Form Content Before Making Long-Form Investment
    Dec 15, 2015
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    7 Min Read
    Picture of Siddharth Bharath
    bySiddharth Bharath
    Why Strong Writing Is a Skill to Prioritize in 2016 (and How to Hire Great Writers)
    Content Optimization
    Why Strong Writing Is a Skill to Prioritize in 2016 (and How to Hire Great Writers)
    Why Strong Writing Is a Skill to Prioritize in 2016 (and How to Hire Great Writers)
    Nov 6, 2015
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    9 Min Read
    Picture of Michele Linn
    byMichele Linn
    How I Beat Neil Patel on His Own Blog (and Grew My Network at the Same Time)
    Content Optimization
    How I Beat Neil Patel on His Own Blog (and Grew My Network at the Same Time)
    How I Beat Neil Patel on His Own Blog (and Grew My Network at the Same Time)
    Oct 11, 2015
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    7 Min Read
    Picture of Chris Frascella
    byChris Frascella
    YouTube Star Combines Great Stories, Quirky Personality, and DIY Ethos
    Content Optimization
    YouTube Star Combines Great Stories, Quirky Personality, and DIY Ethos
    YouTube Star Combines Great Stories, Quirky Personality, and DIY Ethos
    Aug 23, 2015
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    8 Min Read
    Picture of Marcia Layton Turner
    byMarcia Layton Turner
    Improve Your Email Content With a 7-Minute Workout Routine
    Content Optimization
    Improve Your Email Content With a 7-Minute Workout Routine
    Improve Your Email Content With a 7-Minute Workout Routine
    Aug 3, 2015
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    5 Min Read
    Picture of Jodi Harris
    byJodi Harris
    Intelligent Content: What Does ‘Automatically Discoverable’ Mean?
    Content Optimization
    Intelligent Content: What Does ‘Automatically Discoverable’ Mean?
    Intelligent Content: What Does ‘Automatically Discoverable’ Mean?
    Jun 29, 2015
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    5 Min Read
    Picture of Marcia Riefer Johnston
    byMarcia Riefer Johnston
    How Do You Connect Content Silos? Crosswalks!
    Content Optimization
    How Do You Connect Content Silos? Crosswalks!
    How Do You Connect Content Silos? Crosswalks!
    Jun 22, 2015
    |
    10 Min Read
    Picture of Marcia Riefer Johnston
    byMarcia Riefer Johnston
    7 Tips for Using Semantic Categories With Your Blog
    Content Optimization
    7 Tips for Using Semantic Categories With Your Blog
    7 Tips for Using Semantic Categories With Your Blog
    Jun 11, 2015
    |
    5 Min Read
    Picture of Marcia Riefer Johnston
    byMarcia Riefer Johnston
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