Digital HemispheresDigital Hemispheres
Best New Publication (Print or Digital)
Category: Best New Publication (Print or Digital)
Project Name: Digital Hemispheres
Company: United Airlines
United Airlines launched Digital Hemispheres to transform its print magazine into a dynamic, personalized digital experience. Designed to meet travelers where they are, the platform offers curated travel guides, insider tips, and lifestyle content tailored to United’s 363 destinations. Written by United employees who know the destinations best, the content enriches the travel experience while driving commercial benefits, including increased website traffic, personalized marketing opportunities, and enhanced loyalty program engagement. By transitioning from a static monthly publication to an always-updated digital product, Digital Hemispheres promotes United-exclusive destinations and generates revenue through bookings.
The strategy centers on creating unique content for every destination United serves, with over 200 pieces produced in just eight months. Flagship features like the Three Perfect Days series provide curated itineraries for popular destinations, while content categories offer flexibility for users seeking inspiration — whether it’s a beach getaway, expert flying tips, or hidden gems in the latest hotspot. The platform combines written articles, original photography, videos, and audio content to connect travelers with the information they crave, enriching their journeys from planning to arrival.
By leveraging its position as a seasoned travel provider, United delivers an insider’s perspective on destinations, enhancing customer engagement and loyalty. Digital Hemispheres redefines travel content, offering a seamless, personalized experience that inspires exploration and drives bookings, all while positioning United as a trusted resource for travel inspiration.
Why they're award winning:
Dynamic transformation: Transitioned from a static print magazine to a personalized, always-updated digital platform
Comprehensive content strategy: Produced over 200 pieces in eight months, targeting all 363 United destinations
Tailored travel inspiration: Curated itineraries, expert tips, and flexible content categories to enrich the travel experience
Commercial impact: Increased website traffic, personalized marketing, loyalty program engagement, and bookings