Dream Big VideoDream Big Video

Category: Best Short Form Video or Video Series
Project Name: Dream Big Video
Company: Spry

This fundraising video project aimed to raise critical funds for the 2024 back to school season while creating a powerful emotional connection with donors. Instead of featuring an adult speaker, the video captured authentic reactions from students as they received school supplies directly at a local school. This unique approach allowed donors to witness the immediate, tangible impact of their contributions, fostering a deeper emotional connection and making the experience truly memorable. The video highlighted the disadvantage students face when they lack basic school supplies — essentials that many of their peers take for granted — while showcasing their big dreams and the barriers they encounter without proper resources.

The campaign targeted both individual and corporate donors, using the students’ stories to create an emotional and urgent call to action. By emphasizing the importance of providing every child with the tools they need to succeed, the project aimed to inspire generosity and drive fundraising efforts. The strategy focused on delivering a compelling narrative that underscored the critical need for school supplies and the transformative impact of donor contributions.

Through its heartfelt storytelling and focus on the students’ perspective, the video not only raised awareness but also strengthened donor engagement, ensuring the success of the fundraising campaign and helping students overcome barriers to education.

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