Date: Feb 12, 2025
Marketers are caught in a perfect storm — disconnected teams, bloated tech stacks, and shrinking budgets collide with rising expectations for quality and relevance. In this environment, 'moderately effective' strategies just aren’t cutting it anymore.
Join Robert Rose, Chief Strategy Adviser at the Content Marketing Institute, as he moderates an engaging roundtable with Mark Wheeler, CMO of Storyblok, and Brendan Witcher, VP & Principal Strategy Analyst at Forrester. They'll explore practical strategies and frameworks to elevate your content strategy and drive meaningful results.
What you’ll learn:
Move beyond mediocrity: Discover why so many brands settle for “moderately effective” strategies and learn actionable steps to create a truly impactful content strategy.
Convert browsers into buyers: Uncover the frameworks and technologies that turn audience interest into measurable engagement and conversions.
Scale without compromise: Explore how modular content approaches and smarter systems can help you scale while maintaining quality and relevance.
Streamline your tech stack: Gain insights on how to evaluate and invest in the right tools to enhance collaboration, reduce silos, and improve content effectiveness.
Our guests:
Brendan Witcher, VP, Principal Analyst, Forrester
Mark Wheeler, CMO, Storyblok, Chief Strategy Advisor, Content Marketing Institute
Robert Rose, Chief Strategy Advisor, Content Marketing Institute
