Successful marketing doesn’t always come from proven marketing tactics.
Sometimes, it starts with experimentation — testing and seeing what works and what doesn’t.
In fact, experimentation is the gold standard at Etsy, the digital marketplace for special and handcrafted items.
Vishwa Bhuta, senior manager of marketing analytics, and Paul Scheetz, senior data scientist, shared the ins and outs of their process at the Marketing Analytics & Data Science conference in their presentation, Location, Location, Location! Challenges and Opportunities in Geo Experimentation.
Watch their presentation (video above) to learn how geo-targeting experiments work, the challenges to expect, and how to set your brand up for success.
Tell the analysts and data scientists in your organization about the Marketing Analytics & Data Science conference, co-located with Content Marketing World.
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