AI overviews appear in more and more Google search results, but that doesn’t mean marketers need an entirely new SEO strategy. Learn how to adapt to this quickly changing search world.
Google search results pages look different this year as AI overviews increasingly take the premium top position.
A March analysis by Semrush and Datos found 13% of search queries, which were mostly informational, included AI overviews, doubling the percentage appearing just two months earlier.
“Users are obviously seeing value from it, and therefore Google is investing more and more into rolling out AI overviews for other types of queries,” says Belinda Conde, senior vice president of marketing at Datos, a Semrush company.
What’s a marketer to do?
Belinda shares some ideas in her conversation with the CMI Live co-hosts Amanda Subler and Joseph “JK” Kalinowski. Watch the 35-minute video (above) to discover the role of traditional SEO best practices, how to optimize for AI overviews, and why traffic volume isn’t the metric that matters most.
Visit the Content Marketing World website for the latest on all things CMWorld.
HANDPICKED RELATED CONTENT:
