Research Insights

How does a brand’s marketing get truly creative?

Some say it’s like planting: Add more creatives to the soil, give them water (but not too much), and watch their ideas sprout (and the revenue follow).

But that strategy typically gets the same old results, says Melanie Deziel, speaker and consultant, in her Content Marketing World presentation, Inspiring Marketing Innovation: Fostering a Culture of Creativity.

Fully grown, strong creative requires patience and pruning. In the video above, learn how to do that in Melanie’s part-therapy, all-solution session from Content Marketing World.

Visit the Content Marketing World website for the latest on all things CMWorld.

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Content Marketing Institute Team

The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI team. CMI is a global marketing education and training organization dedicated to advancing the practice of content marketing. We create and curate content experiences that teach marketers and creators from enterprise brands, small businesses, and agencies how to attract and retain customers through compelling, multichannel storytelling. Global brands turn to CMI for strategic consultation, research, and training and certification, and send teams to Content Marketing World, the largest content marketing-focused event, the Marketing Analytics & Data Science (MADS) conference, and CMI digital events every year. Follow @CMIContent on Facebook, LinkedIn, and Instagram, and use the hashtag #CMWorld.

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