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AI Content Creation & Tools
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AI Content Creation & Tools
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AI in Marketing
5 Ways To Be a Better Content Team Leader
Content Operations
5 Ways To Be a Better Content Team Leader5 Ways To Be a Better Content Team Leader
byAnn Gynn
Aug 6, 2025
7 Min Read
5 Strategic Ways Volunteering Can Advance Your Marketing Career
Career Development
5 Strategic Ways Volunteering Can Advance Your Marketing Career5 Strategic Ways Volunteering Can Advance Your Marketing Career
byAnn Gynn
Jul 15, 2025
9 Min Read
Research Insights
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Demand Generation & Content Marketing
  • Author Team
  • Jodi Harris
  • Jodi Harris

    Jodi Harris is director of content strategy at CMI. She describes her role as a combination of strategic alchemist, process architect, and creative explorer. Prior to this role, Jodi spent over a decade developing and managing content initiatives for brand clients in the entertainment, CPG, health care, technology, and biotech industries, as well as for agencies and media brands. Follow her on Twitter at @Joderama.


    Latest from Jodi Harris

    5 Award-Winning Content Programs That Paid Off for Financial Services Brands
    Content Creation & Distribution
    5 Award-Winning Content Programs That Paid Off for Financial Services Brands5 Award-Winning Content Programs That Paid Off for Financial Services Brands
    byJodi Harris
    Aug 13, 2025
    1 Min Read
    Build Robust B2B Marketing Personas: The Easy-To-Follow Guide
    Audience Building
    Build Robust B2B Marketing Personas: The Easy-To-Follow GuideBuild Robust B2B Marketing Personas: The Easy-To-Follow Guide
    byJodi Harris
    Jul 9, 2025
    1 Min Read

    All from Jodi Harris

    Go Inside the Employee Ranks To Grow Your Brand’s Content Creation
    Content Creation & Distribution
    Go Inside the Employee Ranks To Grow Your Brand’s Content Creation
    Go Inside the Employee Ranks To Grow Your Brand’s Content Creation
    May 28, 2025
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    How To Create a Content Marketing Mission Statement in 3 Easy Steps [Examples]
    Content Marketing Strategy
    How To Create a Content Marketing Mission Statement in 3 Easy Steps [Examples]
    How To Create a Content Mission Statement in 3 Easy Steps [Examples]
    May 7, 2025
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    Video & Visual Content
    6 Creative Visual Content Examples From Award-Winning Brands
    6 Creative Visual Content Examples From Award-Winning Brands
    Apr 2, 2025
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    How 6 Leading Brands Use Content To Win Audiences [E-Book]
    Content Distribution & Promotion
    How 6 Leading Brands Use Content To Win Audiences [E-Book]
    How 6 Leading Brands Use Content To Win Audiences [E-Book]
    Mar 19, 2025
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    5+ Best Practices for Award-Winning Brand Newsletters
    Content Distribution & Promotion
    5+ Best Practices for Award-Winning Brand Newsletters
    5+ Best Practices for Award-Winning Brand Newsletters
    Feb 5, 2025
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    Marketing Tips, Templates, and Checklists To Improve Your Content Operations
    Content Operations
    Marketing Tips, Templates, and Checklists To Improve Your Content Operations
    Marketing Tips, Templates, and Checklists To Improve Your Content Operations
    Jan 29, 2025
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    How 5 Award-Winning Travel Brands Inspire Dreams With Powerful Storytelling
    Content Optimization
    How 5 Award-Winning Travel Brands Inspire Dreams With Powerful Storytelling
    How 5 Award-Winning Travel Brands Inspire Dreams With Powerful Storytelling
    Dec 12, 2024
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    Hungry for Content Inspiration? Feast on These 6 Tantalizing Examples
    Content Creation & Distribution
    Hungry for Marketing Inspiration? Feast on These 6 Tantalizing Examples
    Hungry for Marketing Inspiration? Feast on These 6 Tantalizing Examples
    Nov 27, 2024
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    27 Need-to-Know Definitions for Effective Content Marketing Measurement
    Content Marketing Strategy
    27 Need-to-Know Definitions for Effective Content Marketing Measurement
    27 Need-to-Know Definitions for Effective Content Marketing Measurement
    Nov 13, 2024
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    6 Ideas for Epic Audio and Video Storytelling [Examples]
    Video & Visual Content
    6 Ideas for Epic Audio and Video Storytelling [Examples]
    6 Ideas for Epic Audio and Video Storytelling [Examples]
    Oct 17, 2024
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    What It Takes To Build a Unified Content Experience
    Content Optimization
    What It Takes To Build a Unified Content Experience
    What It Takes To Build a Unified Content Experience
    Aug 22, 2024
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    7 Ancient Archetypes That Give Your Content Fresh Relevance
    Content Marketing Strategy
    7 Ancient Archetypes That Give Your Content Fresh Relevance
    7 Ancient Archetypes That Give Your Content Fresh Relevance
    Aug 14, 2024
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    How To Get Branded Content Right: Examples, Ideas, and Tips
    Content Creation & Distribution
    How To Get Branded Content Right: Examples, Ideas, and Tips
    How To Get Branded Content Right: Examples, Ideas, and Tips
    Aug 8, 2024
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    How To Build a Winning Content Plan for Social Media [Template]
    Social Media Content
    How To Build a Winning Content Plan for Social Media [Template]
    How To Build a Winning Content Plan for Social Media [Template]
    Jun 27, 2024
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    5 Steps To Build a Content Operation Workflow That Helps Everybody
    Content Operations
    5 Steps To Build a Content Operation Workflow That Helps Everybody
    5 Steps To Build a Content Operation Workflow That Helps Everybody
    May 22, 2024
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    Your Ultimate Guide To Master the Content Creation Process
    Content Optimization
    Your Ultimate Guide To Master the Content Creation Process
    Your Ultimate Guide To Master the Content Creation Process
    Apr 24, 2024
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    57+ Words Every Content Marketer Should Know [Glossary]
    Content Marketing Strategy
    57+ Words Every Content Marketer Should Know [Glossary]
    57+ Words Every Content Marketer Should Know [Glossary]
    Apr 4, 2024
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    How To Survive 3 New Threats to Your SEO Strategy
    SEO for Content
    How To Survive 3 New Threats to Your SEO Strategy
    How To Survive 3 New Threats to Your SEO Strategy
    Mar 27, 2024
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    You May Have a Content Experience Problem (and Not Even Know It)
    Audience Building
    You May Have a Content Experience Problem (and Not Even Know It)
    You May Have a Content Experience Problem (and Not Even Know It)
    Mar 20, 2024
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    4-Part Guide To Crafting a Winning Content Plan
    Content Marketing Strategy
    4-Part Guide To Crafting a Winning Content Plan
    4-Part Guide To Crafting a Winning Content Plan
    Feb 29, 2024
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    Uh-Oh! Is This the End of SEO?
    SEO for Content
    Uh-Oh! Is This the End of SEO?
    Uh-Oh! Is This the End of SEO?
    Feb 21, 2024
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    5+ Real Ways AI Can Benefit Your Content and Marketing Today
    Content Distribution & Promotion
    5+ Real Ways AI Can Benefit Your Content and Marketing Today
    5+ Real Ways AI Can Benefit Your Content and Marketing Today
    Feb 14, 2024
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    AI’s Marketing Power Is Mightier Than Its Pen
    Technology Content Marketing Research
    AI’s Marketing Power Is Mightier Than Its Pen
    AI’s Marketing Power Is Mightier Than Its Pen
    Jan 24, 2024
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    Will AI Kill the Billable Hour Model?
    Technology Content Marketing Research
    Will AI Kill the Billable Hour Model?
    Will AI Kill the Billable Hour Model?
    Jan 24, 2024
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    How To Tame Content Tasks With These 5 ‘Cheat Codes’ [AI Not Required]
    Content Optimization
    How To Tame Content Tasks With These 5 ‘Cheat Codes’ [AI Not Required]
    How To Tame Content Tasks With These 5 ‘Cheat Codes’ [AI Not Required]
    Jan 10, 2024
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    Marketers vs. Marketer With an AI Assist (Spoiler: Everybody Wins)
    AI Content Creation & Tools
    Marketers vs. Marketer With an AI Assist (Spoiler: Everybody Wins)
    Marketers vs. Marketer With an AI Assist (Spoiler: Everybody Wins)
    Dec 14, 2023
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    7 Content Examples Worth Savoring
    Content Distribution & Promotion
    7 Content Examples Worth Savoring
    7 Content Examples Worth Savoring
    Nov 16, 2023
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    Is Social Media Even Worth It Anymore?
    Social Media Content
    Is Social Media Even Worth It Anymore?
    Is Social Media Even Worth It Anymore?
    Nov 2, 2023
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    Make “More” Manageable
    Content Distribution & Promotion
    Make “More” Manageable
    Make “More” Manageable
    Oct 25, 2023
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    How Purdue University’s Award-Winning Video Transformed Recruitment With Emotive Storytelling
    Video & Visual Content
    How Purdue University’s Award-Winning Video Transformed Recruitment With Emotive Storytelling
    How Purdue University’s Award-Winning Video Transformed Recruitment With Emotive Storytelling
    Oct 12, 2023
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    How To Work AI Into Content Marketing (in a Way That Works for You)
    AI Content Creation & Tools
    How To Work AI Into Content Marketing (in a Way That Works for You)
    How To Work AI Into Content Marketing (in a Way That Works for You)
    Sep 20, 2023
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    The Content Leader’s Guide to the New Rules of Social Media
    Social Media Content
    The Content Leader’s Guide to the New Rules of Social Media
    The Content Leader’s Guide to the New Rules of Social Media
    Sep 20, 2023
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
    How State Farm Turned a Viral Ad Into an Award-Winning Content Campaign
    Content Distribution & Promotion
    How State Farm Turned a Viral Ad Into an Award-Winning Content Campaign
    How State Farm Turned a Viral Ad Into an Award-Winning Content Campaign
    Sep 13, 2023
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    1 Min Read
    Picture of Jodi Harris
    byJodi Harris
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