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AI Content Creation & Tools
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AI Content Creation & Tools
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AI in Marketing
5 Ways To Be a Better Content Team Leader
Content Operations
5 Ways To Be a Better Content Team Leader5 Ways To Be a Better Content Team Leader
byAnn Gynn
Aug 6, 2025
7 Min Read
5 Strategic Ways Volunteering Can Advance Your Marketing Career
Career Development
5 Strategic Ways Volunteering Can Advance Your Marketing Career5 Strategic Ways Volunteering Can Advance Your Marketing Career
byAnn Gynn
Jul 15, 2025
9 Min Read
Research Insights
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Demand Generation & Content Marketing
  • Author Team
  • Jonathan Crossfield
  • Jonathan Crossfield

    Jonathan Crossfield describes himself as a storyteller because writer, editor, content strategist, digital marketer, journalist, copywriter, consultant, trainer, speaker and blogger wouldn’t fit neatly on a business card. Jonathan has won awards for his magazine articles and blog posts on digital marketing, but that was so long ago now it seems boastful to keep mentioning it in bios. He lives in the Blue Mountains near Sydney, Australia, with a very patient wife and one very impatient cat. Follow Jonathan on Twitter @Kimota.


    Latest from Jonathan Crossfield

    Earn an A+ for Content Originality
    Content Creation & Distribution
    Earn an A+ for Content OriginalityEarn an A+ for Content Originality
    byJonathan Crossfield
    May 10, 2023
    10 Min Read
    Is Your Thought Leadership Content Missing the Point?
    Content Marketing Strategy
    Is Your Thought Leadership Content Missing the Point?Is Your Thought Leadership Content Missing the Point?
    byJonathan Crossfield
    Jul 18, 2022
    8 Min Read

    All from Jonathan Crossfield

    Curiosity May Have Killed the Cat But It Could Save Your Content
    Content Creation & Distribution
    Curiosity May Have Killed the Cat But It Could Save Your Content
    Curiosity May Have Killed the Cat But It Could Save Your Content
    Jul 26, 2021
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    9 Min Read
    Picture of Jonathan Crossfield
    byJonathan Crossfield
    B2B Content Isn’t Boring Unless Your Writing Is
    Content Creation & Distribution
    B2B Content Isn’t Boring Unless Your Writing Is
    B2B Content Isn’t Boring Unless Your Writing Is
    Mar 9, 2021
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    10 Min Read
    Picture of Jonathan Crossfield
    byJonathan Crossfield
    Why Rushing Your Writers Never Leads to Great Content
    Content Optimization
    Why Rushing Your Writers Never Leads to Great Content
    Why Rushing Your Writers Never Leads to Great Content
    Jan 12, 2021
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    11 Min Read
    Picture of Jonathan Crossfield
    byJonathan Crossfield
    Do the Math: Creativity by the Numbers Won’t Add Up
    Content Marketing Analytics & Data
    Do the Math: Creativity by the Numbers Won’t Add Up
    Do the Math: Creativity by the Numbers Won’t Add Up
    Sep 15, 2020
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    7 Min Read
    Picture of Jonathan Crossfield
    byJonathan Crossfield
    Can Account-Based Marketing Bring Content Marketing and Sales Together?
    Content Distribution & Promotion
    Can Account-Based Marketing Bring Content Marketing and Sales Together?
    Can Account-Based Marketing Bring Content Marketing and Sales Together?
    Oct 14, 2019
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    10 Min Read
    Picture of Jonathan Crossfield
    byJonathan Crossfield
    Illustration of cheering people next to a trophy.
    Content Distribution & Promotion
    Content Marketing Awards 2019 Winners [Video]
    Content Marketing Awards 2019 Winners [Video]
    Oct 14, 2019
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    6 Min Read
    Picture of Jonathan Crossfield
    byJonathan Crossfield
    The Hidden Consequences of Moderating Social Media’s Dark Side
    Social Media Content
    The Hidden Consequences of Moderating Social Media’s Dark Side
    The Hidden Consequences of Moderating Social Media’s Dark Side
    Jul 8, 2019
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    8 Min Read
    Picture of Jonathan Crossfield
    byJonathan Crossfield
    A Special Relationship: Agencies and Clients
    Content Marketing Strategy
    A Special Relationship: Agencies and Clients
    A Special Relationship: Agencies and Clients
    Jul 8, 2019
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    10 Min Read
    Picture of Jonathan Crossfield
    byJonathan Crossfield
    Event Marketing Lessons from Content Marketing World
    Demand Generation
    Event Marketing Lessons from Content Marketing World
    Event Marketing Lessons from Content Marketing World
    Jul 8, 2019
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    11 Min Read
    Picture of Jonathan Crossfield
    byJonathan Crossfield
    The Neuroscience of Storytelling
    Content Optimization
    The Neuroscience of Storytelling
    The Neuroscience of Storytelling
    Apr 1, 2019
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    8 Min Read
    Picture of Jonathan Crossfield
    byJonathan Crossfield
     logo in a gray background |
    Career Development
    Playing the Long Game
    Playing the Long Game
    Apr 1, 2019
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    9 Min Read
    Picture of Jonathan Crossfield
    byJonathan Crossfield
    Full Disclosure: The Murky World of Influencer Marketing
    Social Media Content
    Full Disclosure: The Murky World of Influencer Marketing
    Full Disclosure: The Murky World of Influencer Marketing
    Mar 31, 2019
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    7 Min Read
    Picture of Jonathan Crossfield
    byJonathan Crossfield
    Data Privacy Law: Ignorance Is No Excuse
    Audience Building
    Data Privacy Law: Ignorance Is No Excuse
    Data Privacy Law: Ignorance Is No Excuse
    Nov 13, 2018
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    7 Min Read
    Picture of Jonathan Crossfield
    byJonathan Crossfield
    Brands Often Overlook This Superhero of Storytelling
    Content Optimization
    Brands Often Overlook This Superhero of Storytelling
    Brands Often Overlook This Superhero of Storytelling
    Oct 2, 2018
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    8 Min Read
    Picture of Jonathan Crossfield
    byJonathan Crossfield
    6 Time-Saving Apps and Tools Marketers Obsess Over
    AI Content Creation & Tools
    6 Time-Saving Apps and Tools Marketers Obsess Over
    6 Time-Saving Apps and Tools Marketers Obsess Over
    May 23, 2018
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    5 Min Read
    Picture of Jonathan Crossfield
    byJonathan Crossfield
    What’s Accuracy Got to Do With Social Media?
    Social Media Content
    What’s Accuracy Got to Do With Social Media?
    What’s Accuracy Got to Do With Social Media?
    May 15, 2018
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    9 Min Read
    Picture of Jonathan Crossfield
    byJonathan Crossfield
    What B2B Brands Need to Know to Succeed on LinkedIn
    B2B Content Marketing Research
    What B2B Brands Need to Know to Succeed on LinkedIn
    What B2B Brands Need to Know to Succeed on LinkedIn
    Feb 13, 2018
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    7 Min Read
    Picture of Jonathan Crossfield
    byJonathan Crossfield
    The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand
    Social Media Content
    The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand
    The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand
    Dec 8, 2017
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    8 Min Read
    Picture of Jonathan Crossfield
    byJonathan Crossfield
    Is Your Brand Really Who It Says It Is?
    Social Media Content
    Is Your Brand Really Who It Says It Is?
    Is Your Brand Really Who It Says It Is?
    Jun 9, 2017
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    8 Min Read
    Picture of Jonathan Crossfield
    byJonathan Crossfield
    Is it Time to Abolish Social Media?
    Social Media Content
    Is it Time to Abolish Social Media?
    Is it Time to Abolish Social Media?
    May 12, 2017
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    7 Min Read
    Picture of Jonathan Crossfield
    byJonathan Crossfield
    Going Potty for Facebook: How a Toilet Paper Brand Won Social
    Social Media Content
    Going Potty for Facebook: How a Toilet Paper Brand Won Social
    Going Potty for Facebook: How a Toilet Paper Brand Won Social
    Feb 5, 2017
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    6 Min Read
    Picture of Jonathan Crossfield
    byJonathan Crossfield
    Do You Operate in a Social Media Bubble? 3 Questions to Ask
    Social Media Content
    Do You Operate in a Social Media Bubble? 3 Questions to Ask
    Do You Operate in a Social Media Bubble? 3 Questions to Ask
    Nov 20, 2016
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    7 Min Read
    Picture of Jonathan Crossfield
    byJonathan Crossfield
    Social Media Mistakes: What Brands Should Do to Avoid Epic Fails
    Social Media Content
    Social Media Mistakes: What Brands Should Do to Avoid Epic Fails
    Social Media Mistakes: What Brands Should Do to Avoid Epic Fails
    Aug 31, 2016
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    7 Min Read
    Picture of Jonathan Crossfield
    byJonathan Crossfield
    Is Your Social Media Content as Popular as You Think?
    Social Media Content
    Is Your Social Media Content as Popular as You Think?
    Is Your Social Media Content as Popular as You Think?
    Mar 13, 2016
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    6 Min Read
    Picture of Jonathan Crossfield
    byJonathan Crossfield
    When Followers Attack: A Monty Python Guide to Maintaining Social Media Harmony
    Social Media Content
    When Followers Attack: A Monty Python Guide to Maintaining Social Media Harmony
    When Followers Attack: A Monty Python Guide to Maintaining Social Media Harmony
    Nov 15, 2015
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    7 Min Read
    Picture of Jonathan Crossfield
    byJonathan Crossfield
    Don’t Believe the Hype: What Ello Really Means for Content Marketers
    Content Distribution & Promotion
    Don’t Believe the Hype: What Ello Really Means for Content Marketers
    Don’t Believe the Hype: What Ello Really Means for Content Marketers
    Feb 11, 2015
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    6 Min Read
    Picture of Jonathan Crossfield
    byJonathan Crossfield
    Turning Social Media Follows into Content Marketing Leads
    Social Media Content
    Turning Social Media Follows into Content Marketing Leads
    Turning Social Media Follows into Content Marketing Leads
    Nov 2, 2012
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    6 Min Read
    Picture of Jonathan Crossfield
    byJonathan Crossfield
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    Awards
    The Anti-Challenge That Clicked With Consumers - POY
    The Anti-Challenge That Clicked With Consumers - POY

    Aug 20, 2025

    Awards
    Stuart Butler, 2025 Content Marketer of the Year
    Stuart Butler, 2025 Content Marketer of the Year

    Aug 20, 2025

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