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Demand Generation & Content Marketing
  • Author Team
  • Justin Champion

    • Justin Champion

    Justin Champion is the author of Inbound Content, global head of search authority and product awareness at HubSpot, Adjunct Professor for the University of New Hampshire, and educator for the remote work lifestyle. You can find him on LinkedIn.

    Latest from Justin Champion

    How Core Topics and Content Clusters Lead to Better Google Search Rankings
    Demand Generation
    How Core Topics and Content Clusters Lead to Better Google Search RankingsHow Core Topics and Content Clusters Lead to Better Google Search Rankings
    byJustin Champion
    Oct 25, 2023
    1 Min Read
    Which of These 3 Content Pillar Types Should You Build?
    Demand Generation
    Which of These 3 Content Pillar Types Should You Build?Which of These 3 Content Pillar Types Should You Build?
    byJustin Champion
    Oct 30, 2019
    1 Min Read

    All from Justin Champion

    How to Create Pillar Content Google Will Love
    Demand Generation
    How to Create Pillar Content Google Will Love
    How to Create Pillar Content Google Will Love
    Apr 24, 2018
    |
    1 Min Read
    byJustin Champion
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    Awards
    The Anti-Challenge That Clicked With Consumers - POY
    The Anti-Challenge That Clicked With Consumers - POY

    Aug 20, 2025

    Awards
    Stuart Butler, 2025 Content Marketer of the Year
    Stuart Butler, 2025 Content Marketer of the Year

    Aug 20, 2025