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Demand Generation & Content Marketing
  • Author Team
  • Kim Moutsos

    • Kim Moutsos

    Kim Moutsos leads the talented content team at the Content Marketing Institute, where she is vice president of editorial. Having worked in content marketing for enterprises and startups for more than 20 years, Kim enjoys exchanging ideas and lessons learned with other content marketing practitioners. You can follow her on Twitter at @KMoutsos or connect on LinkedIn.

    Latest from Kim Moutsos

    6 SEO Content Mistakes, Myths, and Misunderstandings To Rethink This Year
    SEO for Content
    6 SEO Content Mistakes, Myths, and Misunderstandings To Rethink This Year6 SEO Content Mistakes, Myths, and Misunderstandings To Rethink This Year
    byKim Moutsos
    Mar 7, 2024
    1 Min Read
    10 Content Marketing Articles Readers (Like You) Loved This Year
    Content Marketing Strategy
    10 Content Marketing Articles Readers (Like You) Loved This Year10 Content Marketing Articles Readers (Like You) Loved This Year
    byKim Moutsos
    Dec 21, 2023
    1 Min Read

    All from Kim Moutsos

    How Volvo Penta’s Adventurous Campaign Shook Up Marine Leisure Marketing
    Content Marketing Strategy
    How Volvo Penta’s Adventurous Campaign Shook Up Marine Leisure Marketing
    How Volvo Penta’s Adventurous Campaign Shook Up Marine Leisure Marketing
    Nov 9, 2023
    |
    1 Min Read
    byKim Moutsos
    5 Content Marketing Measurement Don’ts (and What To Do Instead)
    Content Marketing Strategy
    5 Content Marketing Measurement Don’ts (and What To Do Instead)
    5 Content Marketing Measurement Don’ts (and What To Do Instead)
    Aug 24, 2023
    |
    1 Min Read
    byKim Moutsos
    Out With the Old. In With a New Website Experience
    Content Optimization
    Out With the Old. In With a New Website Experience
    Out With the Old. In With a New Website Experience
    Aug 14, 2023
    |
    1 Min Read
    byKim Moutsos
    The Future of Email Marketing: Insights From 23 Content Marketing Experts
    Content Distribution & Promotion
    The Future of Email Marketing: Insights From 23 Content Marketing Experts
    The Future of Email Marketing: Insights From 23 Content Marketing Experts
    Jul 20, 2023
    |
    1 Min Read
    byKim Moutsos
    7+ Skills Every Content Marketer Needs To Be Great
    Content Distribution & Promotion
    7+ Skills Every Content Marketer Needs To Be Great
    7+ Skills Every Content Marketer Needs To Be Great
    Nov 9, 2022
    |
    1 Min Read
    byKim Moutsos
    How’d You Make That Flipping Awesome Content for HBO?
    Content Marketing Strategy
    How’d You Make That Flipping Awesome Content for HBO?
    How’d You Make That Flipping Awesome Content for HBO?
    Oct 27, 2021
    |
    1 Min Read
    byKim Moutsos
    How’d You Make That Flipping Awesome B2C Content for AARP?
    B2C Content Marketing Research
    How’d You Make That Flipping Awesome B2C Content for AARP?
    How’d You Make That Flipping Awesome B2C Content for AARP?
    Sep 30, 2021
    |
    1 Min Read
    byKim Moutsos
    25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More
    Content Marketing Analytics & Data
    25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More
    25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More
    Jun 17, 2021
    |
    1 Min Read
    byKim Moutsos
    6 Content Calendar Strategies That Work Better Than Waiting for Inspiration
    Content Marketing Strategy
    6 Content Calendar Strategies That Work Better Than Waiting for Inspiration
    6 Content Calendar Strategies That Work Better Than Waiting for Inspiration
    May 27, 2021
    |
    1 Min Read
    byKim Moutsos
    6 Steps to Help You Decide Whether to Optimize Your Failed Content
    Content Marketing Strategy
    6 Steps to Help You Decide Whether to Optimize Your Failed Content
    6 Steps to Help You Decide Whether to Optimize Your Failed Content
    May 3, 2021
    |
    1 Min Read
    byKim Moutsos
    Should Your Brand Take a Stand? Luvvie Ajayi Jones Offers Useful Advice
    Career Development
    Should Your Brand Take a Stand? Luvvie Ajayi Jones Offers Useful Advice
    Should Your Brand Take a Stand? Luvvie Ajayi Jones Offers Useful Advice
    Dec 15, 2020
    |
    1 Min Read
    byKim Moutsos
    How Marriott, NerdWallet, and Adobe Measure Content Marketing
    Content Marketing Analytics & Data
    How Marriott, NerdWallet, and Adobe Measure Content Marketing
    How Marriott, NerdWallet, and Adobe Measure Content Marketing
    Dec 9, 2020
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    1 Min Read
    byKim Moutsos
    2020 B2C Content Marketer of Year Finalists Empower Audiences
    B2C Content Marketing Research
    2020 B2C Content Marketer of Year Finalists Empower Audiences
    2020 B2C Content Marketer of Year Finalists Empower Audiences
    Sep 24, 2020
    |
    1 Min Read
    byKim Moutsos
    Go Behind the Scenes With 3 Finalists for B2B Content Marketer of the Year
    Content Marketing Strategy
    Go Behind the Scenes With 3 Finalists for B2B Content Marketer of the Year
    Go Behind the Scenes With 3 Finalists for B2B Content Marketer of the Year
    Sep 23, 2020
    |
    1 Min Read
    byKim Moutsos
    Write Smarter and Faster With Tips From These Top 5 Posts
    Content Optimization
    Write Smarter and Faster With Tips From These Top 5 Posts
    Write Smarter and Faster With Tips From These Top 5 Posts
    Aug 4, 2020
    |
    1 Min Read
    byKim Moutsos
    The 5 Most Popular Content Analytics Articles on CMI
    Content Marketing Analytics & Data
    The 5 Most Popular Content Analytics Articles on CMI
    The 5 Most Popular Content Analytics Articles on CMI
    Jun 30, 2020
    |
    1 Min Read
    byKim Moutsos
    The Why, When, and How of Republishing Blog Posts
    Content Optimization
    The Why, When, and How of Republishing Blog Posts
    The Why, When, and How of Republishing Blog Posts
    Apr 6, 2020
    |
    1 Min Read
    byKim Moutsos
    175+ Favorite Tech Tools of Content Marketers
    AI Content Creation & Tools
    175+ Favorite Tech Tools of Content Marketers
    175+ Favorite Tech Tools of Content Marketers
    Nov 12, 2019
    |
    1 Min Read
    byKim Moutsos
    Forget Inspiration: Try These 6 Strategies to Fill Your Editorial Calendar
    Content Marketing Strategy
    Forget Inspiration: Try These 6 Strategies to Fill Your Editorial Calendar
    Forget Inspiration: Try These 6 Strategies to Fill Your Editorial Calendar
    Jun 7, 2019
    |
    1 Min Read
    byKim Moutsos
    5 (More) Secrets of Great Storytellers
    Video & Visual Content
    5 (More) Secrets of Great Storytellers
    5 (More) Secrets of Great Storytellers
    Mar 29, 2019
    |
    1 Min Read
    byKim Moutsos
    Tech Content Marketers Talk Content Creation Challenges, Tools, and Trends [New Research]
    Technology Content Marketing Research
    Tech Content Marketers Talk Content Creation Challenges, Tools, and Trends [New Research]
    Tech Content Marketers Talk Content Creation Challenges, Tools, and Trends [New Research]
    Mar 6, 2019
    |
    1 Min Read
    byKim Moutsos
    Grand Theft Content: Steal These 6 Ideas From Award Finalists
    Career Development
    Grand Theft Content: Steal These 6 Ideas From Award Finalists
    Grand Theft Content: Steal These 6 Ideas From Award Finalists
    Jan 16, 2019
    |
    1 Min Read
    byKim Moutsos
    4 Content Marketing Gems to Inspire You and Your Strategy
    Content Marketing Strategy
    4 Content Marketing Gems to Inspire You and Your Strategy
    4 Content Marketing Gems to Inspire You and Your Strategy
    Dec 28, 2018
    |
    1 Min Read
    byKim Moutsos
    3 Content Marketing Strategy Reminders That Lurk in a Surprising Place
    Audience Building
    3 Content Marketing Strategy Reminders That Lurk in a Surprising Place
    3 Content Marketing Strategy Reminders That Lurk in a Surprising Place
    Oct 12, 2018
    |
    1 Min Read
    byKim Moutsos
    3 Purpose-Marketing Lessons From Innovative Brands
    Content Creation & Distribution
    3 Purpose-Marketing Lessons From Innovative Brands
    3 Purpose-Marketing Lessons From Innovative Brands
    Jul 12, 2018
    |
    1 Min Read
    byKim Moutsos
    Actor Brings Community Model to Content Creation
    Audience Building
    Actor Brings Community Model to Content Creation
    Actor Brings Community Model to Content Creation
    May 25, 2018
    |
    1 Min Read
    byKim Moutsos
    How 3 Content Brands Tackle Their Toughest Internal Challenges
    Content Marketing Strategy
    How 3 Content Brands Tackle Their Toughest Internal Challenges
    How 3 Content Brands Tackle Their Toughest Internal Challenges
    Apr 26, 2018
    |
    1 Min Read
    byKim Moutsos
    How to Use Non-Obvious Thinking to Create Better Content
    Content Optimization
    How to Use Non-Obvious Thinking to Create Better Content
    How to Use Non-Obvious Thinking to Create Better Content
    Mar 30, 2018
    |
    1 Min Read
    byKim Moutsos
    A shrugging emoji conveys confusion about content definition in marketing.
    Content Optimization
    Content Definition: What It Means in Content Marketing
    Content Definition: What It Means in Content Marketing
    Mar 2, 2018
    |
    1 Min Read
    byKim Moutsos
    Content Calendar Templates and Tools – Go Beyond the Basics
    Content Optimization
    Content Calendar Templates and Tools – Go Beyond the Basics
    Content Calendar Templates and Tools – Go Beyond the Basics
    Jan 26, 2018
    |
    1 Min Read
    byKim Moutsos
    Publishing Frequency: Why (and How) We’re Changing Things Up
    Content Distribution & Promotion
    Publishing Frequency: Why (and How) We’re Changing Things Up
    Publishing Frequency: Why (and How) We’re Changing Things Up
    Dec 1, 2017
    |
    1 Min Read
    byKim Moutsos
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    Awards
    The Anti-Challenge That Clicked With Consumers - POY
    The Anti-Challenge That Clicked With Consumers - POY

    Aug 20, 2025

    Awards
    Stuart Butler, 2025 Content Marketer of the Year
    Stuart Butler, 2025 Content Marketer of the Year

    Aug 20, 2025