Live and Let Legacy Die: How Content Marketers Are Leveraging AI and Omnichannel Content in 2025

Research Insights

Demand Generation & Content Marketing

Date: Jun 11, 2025

Let’s face it: content teams are overloaded. Personalization is the new standard, omnichannel is non-negotiable, and audiences expect pixel-perfect experiences everywhere. Add AI-generated everything and an ever-growing list of publishing platforms, and you’ve got one very overstretched content marketing team.

But here’s the real problem holding content marketing teams back: their CMS. Legacy CMSs—on which most websites are managed—were not built for modern content marketing. The workflows are clunky, the SEO suffers, the performance drags, and as for content repurposing? Forget it. So we took things into our own hands and spoke to over 1,300 CMS users to ask what’s working, what’s not, and how they are competing in our new AI-driven, omnichannel world.

Join us on June 11, 2025, for an unfiltered analysis on the State of CMS. A research-backed breakdown of what savvy content marketers are doing to streamline production, scale smarter, and the reasons why so many of us feel stuck on legacy. With 61% of marketing teams still juggling two or more CMSs to manage their brands, and over half of them are actively trying to escape, this conversation is long overdue.

Here’s a look at what we’ll cover:

Secure your spot on June 11th, 2025, and we’ll see you there…the future of great content marketing depends on you.