Lieu Pham is the global head of strategy for Industry Dive’s content studio and the co-host and co-producer of the Into the Funnel web series. She is also the author of NewsCred’s Are You Ready? The Integrated Marketing Organization whitepaper, and studioID’s (Industry Dive’s content studio) Definitive Guide to Brand -to-Demand Marketing guide. You can follow her on Twitter at @lieuthi or connect with her on LinkedIn.