Date: Sep 25, 2024
Join us on Sept. 25, 2024, for MasterTHIS: AI. We know AI is a topic everyone is covering. So, why attend this event? We’ve got a lineup that dives into three topics critical to all content marketers, filled with how-to’s, giving you a roadmap of new ideas and strategic approaches you can use now.
Our agenda includes three comprehensive sessions that you won't want to miss:
1 PM ET/10 AM PT - Reimagining Content Marketing in the Era of Uncertainty: Navigating AI, Resource Constraints, Performance Pressure, and Never-Ending Demand: Marketing is fundamentally changing. We’re all having to adapt to the shifting digital landscape, where AI, shrinking budgets, and fragmented media challenge traditional strategies. In this session, you'll learn the strategies and tools you need to secure a strong strategic position for your brand by modernizing outdated content marketing techniques and operations.
1:30 PM ET/10:30 AM PT - Content Value Design with AI: Creating Personas and Content Journey Maps Faster and Better: Noz Urbina, Founder, Urbina Consulting, will show how AI can help you create detailed customer personas and journey maps, whether you have a lot of data to fuel the build or very little. You’ll learn what is possible today and what you need to put in place to create rich, actionable customer profiles and experiences using AI.
2 PM ET/11 AM PT - 7 AI Best Analytics Practices for Improving Content ROI: We’ll show you how modern marketing analytics tools can help measure and optimize the impact of content on conversions and revenue. You’ll leave knowing how to identify high-performing content, automate performance tracking, and activate actionable insights for better marketing results.
