Date: Mar 19, 2025
Mastering Your 2025 Content Strategy: Key Trends, Insights, and Actionable Tactics with Mats Persson and Filip Bruun Bech-Larsen
As the digital world changes, so must our content strategies. Agile, personalized, and sustainable approaches are transforming how organizations create, manage, and deliver content. Join us for a forward-looking session that explores the trends and guiding principles shaping the future of content strategy.
Key Takeaways:
The key trends predicted to influence the content management landscape in 2025, including the rise of composable architectures and AI-driven personalization.
How to align your strategy with the "4 Lighthouses" approach to ensure flexibility, accessibility, and scalability in your content planning.
Practical tips to future-proof your content strategy while meeting the demands of your audience.
This session is ideal for marketing managers and content strategists who are rethinking their current strategy or preparing for the next big shift. You'll leave inspired and ready to tackle your content strategy with confidence.
Next-Level DAM: Unlocking the Power of Video with Stephen Midgley
Video is now the cornerstone of marketing, driving customer engagement, sales, and internal training.
To stay competitive, organizations need fast, scalable solutions — not clunky systems. Digital asset management (DAM) software meets these challenges, and as video libraries expand, AI-powered DAM ensures teams work faster and smarter.
Key Takeaways:
How DAM is transforming video strategy to future-proof brand success
How industry leaders like ACAMS and Fred Rogers Productions maximize video potential with DAM
Insights into using video to elevate your digital presence and stay ahead in the market
2 PM ET/11 AM PT: Social-First Content Strategies: How Gen Z is Redefining the Marketing Funnel with Pauline Lannoo
In my conversations with marketers, I consistently notice a common challenge: selling a brand’s story and forging deep emotional connections with customers. This struggle is especially evident when engaging Gen Z, a generation of digital natives. Many brands find it difficult to communicate effectively with this audience, yet these young individuals are often current or potential customers.
In this session we’ll dive into the do’s and absolute no-nos of marketing to Gen Z. I’ll walk you through what it takes to engage this generation authentically and effectively.
Key Takeaways:
Why traditional marketing funnels don’t work for Gen Z and how their consumer journey is different
The most effective social media platforms for reaching Gen Z and how to navigate targeting restrictions (e.g., Meta)
The rise of social SEO and how platforms like TikTok are replacing Google for discovery
How to create content that resonates, including the shift to video and the role of influencers vs. creators
Join to gain a clearer roadmap to connect with the next generation of consumers.
Our Guests:
Mats Persson, CEO, Umbraco
Filip Bruun Bech-Larsen, CTO, Umbraco
Stephen Midgley, Chief Marketing Officer, MediaValet
Pauline Lannoo, Head of Digital Strategy, The Fat Lady
Robert Rose, Chief Strategy Advisor, Content Marketing Institute
