Research Insights
Date: Jun 20, 2024
Sponsored Content
LinkedIn Ads feature unparalleled targeting for B2B companies, but we pay a significant premium for access to that audience. In this session, we’ll dive into the advanced tips/tricks/strategies to building better pipeline at significantly lower costs, the pitfalls that are sucking your performance dry, as well as benchmarks for ad performance to ensure you’re staying ahead of your competition.
In this session you’ll learn:
The optimal bidding model to get the cheapest traffic for each ad format
Bulletproof ABM targeting that you can set up today
Optimal account setup for easier reporting, management, and AB-testing
Our Guests:
AJ Wilcox, Founder, B2Linked.com
Stephanie Stahl, General Manager, Content Marketing Institute
