MasterTHIS: Marketing for Manufacturing

Research Insights

Demand Generation & Content Marketing

Date: Apr 9, 2025

1 PM ET/10 AM PT: Enabling Manufacturing Growth with Martech: Smarter Product Content, Faster Results with Ariana Keil, Sr. Marketing Manager, Canto

Struggling to deliver accurate, engaging, and consistent product content across e-commerce platforms, marketing channels, and retail partners? You’re not alone. For manufacturers, marketing, e-commerce, and creative teams often work in disconnected systems, manually transferring digital assets and product data between tools, if they even have a centralized system at all. Often teams rely on scattered files, spreadsheets, and email threads, making collaboration slow and inefficient.

The key to marketing success for manufacturers? A structured product content management (PCM) strategy powered by the right marketing technology.

In this session, you’ll learn how to integrate the right technology to:

Whether you’re looking to optimize how you use your current tech stack, or searching for the right tools to support your PCM strategy, this session will provide manufacturers with actionable advice to help you simplify workflows, reduce errors, and deliver a seamless omni-channel experiences.

1:30 PM ET/10:30 AM PT: Create Content That Converts: An Actionable Framework for B2B Marketers in Manufacturing with Sarah LaPalomento, Director of Marketing, MX

Are you a B2B marketer in the manufacturing vertical feeling overwhelmed by the pressure to produce content that actually drives results?

Join our webinar, where we’ll guide you through a tried and true, step-by-step framework to move beyond simply creating content and instead develop revenue-driving content that addresses your buyers' specific needs, challenges, and questions at each stage of their decision-making process.

You’ll learn how to develop a plan that aligns your content objectives with your business goals, helping you transform your content efforts into a powerful engine for growth. We’ll also walk you through how we used the framework for one of our manufacturing clients to achieve success.

Don't let your content get lost in the noise – join us to create content that converts and stand out as one of the 29% of B2B marketing organizations with a highly effective content strategy.