For more than two decades, marketers have built success based on data — search engines, social media, email, web analytics, etc.
“Every one of them allowed you to track that customer and understand the efficacy of your marketing. Well, that’s changing, my friends,” warns Wil Reynolds, founder and CEO of Seer Interactive, in his recent CMI webinar, How To Measure Your Impact in a World of Disappearing Data.
In an era of zero-click marketing, the importance of keywords has diminished. Social media sites penalize brands that share links that motivate their users to leave the site. Apple deletes cookies after seven days, making it harder to track people who take longer than that to go through the sales funnel. Advances in AI mean all these platforms, from Google search rankings to social media, no longer want to give you the data to analyze. Instead, they say, ‘Trust us. Let the AI manage all these things for you.’
But Wil says, don’t let that stop you. Use your brain; he can help as he talks about (video above) how to track the “untrackable” and beat your competitors.
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