Message Lab, 2025 Content Marketing Agency of the YearMessage Lab, 2025 Content Marketing Agency of the Year
Message Lab, 2025 Content Marketing Agency of the Year
Category: Agency of the Year
Company: Message Lab @ Orchestra
Message Lab @ Orchestra has transformed content marketing from tactical execution to strategic business function. Their work demonstrates how content marketing, when executed with vision and creativity, delivers substantial business value while elevating brand positioning.
Their award-winning projects showcase their ability to evolve editorial platforms, create innovative visual storytelling, and implement audience-centric approaches. With SoftBank's Sōzō Insights, they transformed a reputation initiative into a business driver while increasing publishing frequency. Their CEO Survey Highlights entry converted complex data into compelling visual narratives with custom illustrations and animations. For Puck's Private Conversation, they created participatory content models that transformed passive readers into active participants.
What distinguishes Message Lab is their consistent strategic vision, format innovation, design excellence, and delivery of measurable results—including record traffic, major publication citations, and significant increases in engagement metrics.
Why they're award winning:
Strategic Business Transformation: Aligned content initiatives with business objectives, transforming what could be standard marketing materials into strategic assets that deliver measurable value
Innovative Content Formats: Pushed beyond conventional content formats, introducing data videos, interactive tools, and immersive digital experiences that engage audiences in new ways
Premium Quality at Scale: Created a "Content Flywheel" maintaining quality to expand reach
Data-Driven Storytelling Excellence: Transformed passive readers into active participants through innovative, immersive, and interactive elements