Given the billions on social media, brands must be there, too. But a presence isn’t enough. Success needs a strategy. Learn how alignment, regulatory impact, employee advocacy, and AI all play a role.
Over 5 billion people actively use social media.
They spend an average of 144 minutes — over two hours — every day on the platforms.
That’s why marketers should ensure their brands are active on social media, says Petra Khan, associate director of strategy at ICUC, a global social media management agency.
She recently joined Live With CMI for a conversation about what brands should be doing on social media.
“We’re at the mercy of whatever the social media gods give us every single week. But yes, yes, we should be on social,” she says.
However, that doesn’t mean brands should be there just for the sake of being there. Successful social media requires a strategic approach, Petra says. In this presentation, she tackles elements, including:
Internal alignment with public relations in today’s polarized world
Potential regulatory impact on social platforms
Role of employees and micro-influencers
AI as an assistant, not the boss of implementation
Watch and listen to all the valuable insight Petra shares in the video above.
Want more content marketing tips, insights, and examples? Subscribe to workday or weekly emails from CMI.
HANDPICKED RELATED CONTENT:
