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AI Content Creation & Tools
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AI Content Creation & Tools
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AI in Marketing
5 Ways To Be a Better Content Team Leader
Content Operations
5 Ways To Be a Better Content Team Leader5 Ways To Be a Better Content Team Leader
byAnn Gynn
Aug 6, 2025
7 Min Read
5 Strategic Ways Volunteering Can Advance Your Marketing Career
Career Development
5 Strategic Ways Volunteering Can Advance Your Marketing Career5 Strategic Ways Volunteering Can Advance Your Marketing Career
byAnn Gynn
Jul 15, 2025
9 Min Read
Research Insights
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Demand Generation & Content Marketing
  • Author Team
  • Stephanie Stahl
  • Stephanie Stahl

    As managing director of Informa Connect’s martech group, I lead our marketing, insights, and innovation portfolios, which includes the Content Marketing Institute. Previously, I served as VP of content marketing for the technology portfolio at UBM (acquired by Informa in 2018), providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for technology clients. With more than three decades of media and event experience, I love helping shape new multimedia content and event experiences. I live in the Washington, DC, area with my husband, and we enjoy taking care of our many pets and visiting our two daughters. Connect with me on LinkedIn.


    Latest from Stephanie Stahl

    Enterprise Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025
    Enterprise Content Marketing Research
    Enterprise Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025Enterprise Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025
    byStephanie Stahl
    Jan 22, 2025
    1 Min Read
    5 Bright Ideas To Help Your Content and Marketing Shine in 2025
    Content Distribution & Promotion
    5 Bright Ideas To Help Your Content and Marketing Shine in 20255 Bright Ideas To Help Your Content and Marketing Shine in 2025
    byStephanie Stahl
    Oct 31, 2024
    1 Min Read

    All from Stephanie Stahl

    B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]
    B2B Content Marketing Research
    B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]
    B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]
    Oct 9, 2024
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    1 Min Read
    Picture of Stephanie Stahl
    byStephanie Stahl
    How Hard Is It To Find Content or Marketing Jobs (and How Much Should They Pay)?
    Content Marketing Strategy
    How Hard Is It To Find Content or Marketing Jobs (and How Much Should They Pay)?
    How Hard Is It To Find Content or Marketing Jobs (and How Much Should They Pay)?
    Sep 18, 2024
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    1 Min Read
    Picture of Stephanie Stahl
    byStephanie Stahl
    40+ Content Marketing Trends Experts Predict Will Matter for Success in 2025
    Strategy & Planning
    40+ Content Marketing Trends Experts Predict Will Matter for Success in 2025
    40+ Content Marketing Trends Experts Predict Will Matter for Success in 2025
    Dec 6, 2023
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    1 Min Read
    Picture of Stephanie Stahl
    byStephanie Stahl
    B2B Content Marketing Trends for 2024
    B2B Content Marketing Research
    B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]
    B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]
    Oct 18, 2023
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    1 Min Read
    Picture of Stephanie Stahl
    byStephanie Stahl
    3 Questions To Help You Evolve Your Content and Marketing [CMWorld Recap]
    Content Distribution & Promotion
    3 Questions To Help You Evolve Your Content and Marketing [CMWorld Recap]
    3 Questions To Help You Evolve Your Content and Marketing [CMWorld Recap]
    Oct 5, 2023
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    1 Min Read
    Picture of Stephanie Stahl
    byStephanie Stahl
    80+ Trends in Content Marketing for Success in 2023
    Content Marketing Strategy
    80+ Trends in Content Marketing for Success in 2023
    80+ Trends in Content Marketing for Success in 2023
    Dec 5, 2022
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    1 Min Read
    Picture of Stephanie Stahl
    byStephanie Stahl
    7 Things B2B Content Marketers Need in 2023 [New Research]
    B2B Content Marketing Research
    7 Things B2B Content Marketers Need in 2023 [New Research]
    7 Things B2B Content Marketers Need in 2023 [New Research]
    Oct 19, 2022
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    1 Min Read
    Picture of Stephanie Stahl
    byStephanie Stahl
    Content Marketers Share Salaries, Career Paths, and More in 2023 [Research]
    Career Development
    Content Marketers Share Salaries, Career Paths, and More in 2023 [Research]
    Content Marketers Share Salaries, Career Paths, and More in 2023 [Research]
    Oct 5, 2022
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    1 Min Read
    Picture of Stephanie Stahl
    byStephanie Stahl
    B2B Content Marketing Insights for 2022: More Budget, More Work, More Empathy [Research]
    B2B Content Marketing Research
    B2B Content Marketing Insights for 2022: More Budget, More Work, More Empathy [Research]
    B2B Content Marketing Insights for 2022: More Budget, More Work, More Empathy [Research]
    Oct 13, 2021
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    1 Min Read
    Picture of Stephanie Stahl
    byStephanie Stahl
    How’d You Make That Flipping Awesome B2B Content for Salesforce?
    Content Marketing Strategy
    How’d You Make That Flipping Awesome B2B Content for Salesforce?
    How’d You Make That Flipping Awesome B2B Content for Salesforce?
    Sep 29, 2021
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    1 Min Read
    Picture of Stephanie Stahl
    byStephanie Stahl
    9 Video Storytelling Tips to Engage Your Audience
    Audience Building
    9 Video Storytelling Tips to Engage Your Audience
    9 Video Storytelling Tips to Engage Your Audience
    Dec 16, 2020
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    1 Min Read
    Picture of Stephanie Stahl
    byStephanie Stahl
    2020 Content Marketing Awards Winners Aspire and Deliver Big Results
    Content Marketing Strategy
    2020 Content Marketing Awards Winners Aspire and Deliver Big Results
    2020 Content Marketing Awards Winners Aspire and Deliver Big Results
    Oct 15, 2020
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    1 Min Read
    Picture of Stephanie Stahl
    byStephanie Stahl
    2021 B2B Content Marketing: What Now? [New Research]
    B2B Content Marketing Research
    2021 B2B Content Marketing: What Now? [New Research]
    2021 B2B Content Marketing: What Now? [New Research]
    Sep 30, 2020
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    1 Min Read
    Picture of Stephanie Stahl
    byStephanie Stahl
    Content Can Perpetuate Racism and Inequity. It’s Time to Do Better
    Content Marketing Strategy
    Content Can Perpetuate Racism and Inequity. It’s Time to Do Better
    Content Can Perpetuate Racism and Inequity. It’s Time to Do Better
    Jun 9, 2020
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    1 Min Read
    Picture of Stephanie Stahl
    byStephanie Stahl
    Content Marketing Can Do More Than Survive in the New World
    Content Marketing Strategy
    Content Marketing Can Do More Than Survive in the New World
    Content Marketing Can Do More Than Survive in the New World
    Apr 14, 2020
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    1 Min Read
    Picture of Stephanie Stahl
    byStephanie Stahl
    Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research]
    Enterprise Content Marketing Research
    Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research]
    Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research]
    Feb 5, 2020
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    1 Min Read
    Picture of Stephanie Stahl
    byStephanie Stahl
    2020 B2B Content Marketing: What the Successful Do [New Research]
    B2B Content Marketing Research
    2020 B2B Content Marketing: What the Successful Do [New Research]
    2020 B2B Content Marketing: What the Successful Do [New Research]
    Oct 22, 2019
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    1 Min Read
    Picture of Stephanie Stahl
    byStephanie Stahl
    The Most Important Lesson Learned at Content Marketing World
    Audience Building
    The Most Important Lesson Learned at Content Marketing World
    The Most Important Lesson Learned at Content Marketing World
    Sep 12, 2019
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    1 Min Read
    Picture of Stephanie Stahl
    byStephanie Stahl
    Content + Tech: How to Create Better Audience Experiences
    Audience Building
    Content + Tech: How to Create Better Audience Experiences
    Content + Tech: How to Create Better Audience Experiences
    Apr 18, 2019
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    1 Min Read
    Picture of Stephanie Stahl
    byStephanie Stahl
    Get Your Content Team Out of That Creative Rut
    Career Development
    Get Your Content Team Out of That Creative Rut
    Get Your Content Team Out of That Creative Rut
    Apr 3, 2019
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    1 Min Read
    Picture of Stephanie Stahl
    byStephanie Stahl
    The Evolution of an Award-Winning Content Marketing Strategy
    Content Creation & Distribution
    The Evolution of an Award-Winning Content Marketing Strategy
    The Evolution of an Award-Winning Content Marketing Strategy
    Apr 1, 2019
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    1 Min Read
    Picture of Stephanie Stahl
    byStephanie Stahl
    Enterprise Content Marketing Research
    How Does Your Enterprise Measure Up? A Look at Challenges, Trends & Opportunities [New Research]
    How Does Your Enterprise Measure Up? A Look at Challenges, Trends & Opportunities [New Research]
    Feb 6, 2019
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    1 Min Read
    Picture of Stephanie Stahl
    byStephanie Stahl
    Forgetting Resolutions and More Practical Content Marketing Advice
    Content Optimization
    Forgetting Resolutions and More Practical Content Marketing Advice
    Forgetting Resolutions and More Practical Content Marketing Advice
    Dec 26, 2018
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    1 Min Read
    Picture of Stephanie Stahl
    byStephanie Stahl
    How to Be an Agent of Change: Examples From Top Content Marketing Award Winners
    Career Development
    How to Be an Agent of Change: Examples From Top Content Marketing Award Winners
    How to Be an Agent of Change: Examples From Top Content Marketing Award Winners
    Sep 6, 2018
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    1 Min Read
    Picture of Stephanie Stahl
    byStephanie Stahl
    Content Marketer of the Year Shares the REI Story
    Content Optimization
    Content Marketer of the Year Shares the REI Story
    Content Marketer of the Year Shares the REI Story
    Jul 6, 2018
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    1 Min Read
    Picture of Stephanie Stahl
    byStephanie Stahl
    4 Secrets of Great Storytellers
    Video & Visual Content
    4 Secrets of Great Storytellers
    4 Secrets of Great Storytellers
    Jun 1, 2018
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    1 Min Read
    Picture of Stephanie Stahl
    byStephanie Stahl
    Pre-Event Content: 5 Tips for Creating Excitement (and a Bit of FOMO)
    Content Creation & Distribution
    Pre-Event Content: 5 Tips for Creating Excitement (and a Bit of FOMO)
    Pre-Event Content: 5 Tips for Creating Excitement (and a Bit of FOMO)
    Dec 4, 2017
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    1 Min Read
    Picture of Stephanie Stahl
    byStephanie Stahl
    22 Examples From Brands (and Marketers) That Are Winning at Content Marketing
    Content Distribution & Promotion
    22 Examples From Brands (and Marketers) That Are Winning at Content Marketing
    22 Examples From Brands (and Marketers) That Are Winning at Content Marketing
    Sep 7, 2017
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    1 Min Read
    Picture of Stephanie Stahl
    byStephanie Stahl
    Email Drip Campaigns: How to Make Them Smart and Blunder-Free
    Content Distribution & Promotion
    Email Drip Campaigns: How to Make Them Smart and Blunder-Free
    Email Drip Campaigns: How to Make Them Smart and Blunder-Free
    Mar 26, 2017
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    1 Min Read
    Picture of Stephanie Stahl
    byStephanie Stahl
    A Simple Trick to Make Your Content Magnetic and Memorable
    Content Creation & Distribution
    A Simple Trick to Make Your Content Magnetic and Memorable
    A Simple Trick to Make Your Content Magnetic and Memorable
    Nov 14, 2016
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    1 Min Read
    Picture of Stephanie Stahl
    byStephanie Stahl
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    Awards
    The Anti-Challenge That Clicked With Consumers - POY
    The Anti-Challenge That Clicked With Consumers - POY

    Aug 20, 2025

    Awards
    Stuart Butler, 2025 Content Marketer of the Year
    Stuart Butler, 2025 Content Marketer of the Year

    Aug 20, 2025

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