Date: Jun 4, 2025
Generative AI sparked a revolution in marketing content—but Agentic AI is what turns that spark into a scalable system. In this session, Chief Strategy Officer Robert Rose will kick things off with insights from a new white paper on the rise of AI-first workflows. He’ll outline how Agentic AI moves beyond simple automation to develop content, connect teams, and optimize marketing operations with intention. If your tech stack feels more like a collection of disconnected tools than a cohesive system, this session will show you what’s next—and how to move toward scalable, intelligent workflows without losing what already works.
Following the presentation, Robert will sit down with Typeface marketing leader, Arushi Jain, for a thoughtful conversation about how Agentic AI is reshaping marketing leadership, team structure, and creative differentiation. Together, they’ll explore what it really means to implement AI-first strategies, where teams typically get stuck, and how to build momentum from day one. Whether you’re just beginning your AI journey or looking to refine your approach, you’ll walk away with practical guidance and a clearer vision for marketing’s next evolution.
Key Takeaways:
Understand how Agentic AI enables scalable, AI-first workflows that go beyond content creation
Learn where marketing teams commonly get stuck—and how to overcome early challenges
Explore strategies for maintaining brand differentiation and ethical responsibility in an AI-driven world
Identify the leadership skills and team capabilities needed to thrive in the next phase of marketing transformation
Our Guests:
Arushi Jain, Sr. Director, Head of Product Marketing, Typeface
Robert Rose, Chief Strategy Advisor, Content Marketing Institute
