Stuart Butler, 2025 Content Marketer of the YearStuart Butler, 2025 Content Marketer of the Year
2025 Content Marketer of the Year
Category: 2025 Content Marketer of the Year
Recipient: Stuart Butler
Company: Visit Myrtle Beach
Stuart Butler, President of Visit Myrtle Beach, revolutionized not just his organization’s marketing, but also that of the entire destination marketing field.
The groundbreaking Traveling the Spectrum series he developed shows just how successful storytelling that genuinely serves audiences can be. The six-episode series, which showcases families traveling with neurodiverse children, aired on Peacock earlier this year and has been renewed for two more seasons.
Stuart's leadership transformed Visit Myrtle Beach from an organization dependent on paid advertising to one powered by an innovative content studio.
And his emphasis on leading with people-focused stories created a new blueprint for destination marketing that drives business growth, elevates brand perception, and creates meaningful social impact.
Why he's award winning:
Bold leadership: Ended Visit Myrtle Beach’s dependency on paid advertising in favor of innovative content focused on authentic storytelling
Authentic representation: Created the Traveling the Spectrum series featuring unscripted, heartfelt stories of neurodiverse families, which resonated deeply with viewers
Strategic inclusivity: Positioned Myrtle Beach as a sensory-friendly destination, creating trust and emotional connection with underserved audiences
Business impact: Delivered substantial business results by landing a multi-season deal with a major streaming network, dramatically amplifying the campaign’s reach and credibility
Read more about Stuart Butler’s work.