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Demand Generation & Content Marketing
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    Technology Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025
    Technology Content Marketing Research
    Technology Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025Technology Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025

    What do technology marketers do differently than their B2B peers? What delivers success for the top performers? Glean those insights and more about budget, teams, content challenges, AI, and more in this 2025 research.

    by Robert Rose
    Feb 12, 2025
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    23 Min Read
    How Technology Marketers Lead the Way in AI Experimentation [New Research]
    Technology Content Marketing Research
    How Technology Marketers Lead the Way in AI Experimentation [New Research]How Technology Marketers Lead the Way in AI Experimentation [New Research]
    by Robert Rose
    Feb 21, 2024
    21 Min Read
    AI’s Marketing Power Is Mightier Than Its Pen
    Technology Content Marketing Research
    AI’s Marketing Power Is Mightier Than Its PenAI’s Marketing Power Is Mightier Than Its Pen
    byJodi Harris
    Jan 24, 2024
    8 Min Read
    Will AI Kill the Billable Hour Model?
    Technology Content Marketing Research
    Will AI Kill the Billable Hour Model?Will AI Kill the Billable Hour Model?
    byJodi Harris
    Jan 24, 2024
    4 Min Read
    OpenAI’s Drama Should Teach Marketers These 2 Lessons
    Technology Content Marketing Research
    OpenAI’s Drama Should Teach Marketers These 2 LessonsOpenAI’s Drama Should Teach Marketers These 2 Lessons
    byContent Marketing Institute Team
    Dec 1, 2023
    5 Min Read
    Is OpenAI’s Custom GPT the Next Frontier?
    Technology Content Marketing Research
    Is OpenAI’s Custom GPT the Next Frontier?Is OpenAI’s Custom GPT the Next Frontier?
    byContent Marketing Institute Team
    Nov 17, 2023
    5 Min Read
    Tech Content Marketers Talk Content Creation Challenges, Tools, and Trends [New Research]
    Technology Content Marketing Research
    Tech Content Marketers Talk Content Creation Challenges, Tools, and Trends [New Research]
    Tech Content Marketers Talk Content Creation Challenges, Tools, and Trends [New Research]
    Mar 6, 2019
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    6 Min Read
    byKim Moutsos
    How Voice-Activated Tech Will Change Content Marketing
    Technology Content Marketing Research
    How Voice-Activated Tech Will Change Content Marketing
    How Voice-Activated Tech Will Change Content Marketing
    Oct 11, 2018
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    8 Min Read
    byJodi Harris
    How Virtual Reality Could Change Content Marketing
    Technology Content Marketing Research
    How Virtual Reality Could Change Content Marketing
    How Virtual Reality Could Change Content Marketing
    Jan 26, 2017
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    7 Min Read
    byClare McDermott
    The 5 Superpowers of Intelligent Content: Themes From ICC
    Technology Content Marketing Research
    The 5 Superpowers of Intelligent Content: Themes From ICC
    The 5 Superpowers of Intelligent Content: Themes From ICC
    Jun 18, 2015
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    6 Min Read
    byAndrea Fryrear
    Intelligent Content in the Enterprise: An Interview With IBM’s Andrea Ames
    Technology Content Marketing Research
    Intelligent Content in the Enterprise: An Interview With IBM’s Andrea Ames
    Intelligent Content in the Enterprise: An Interview With IBM’s Andrea Ames
    Jun 1, 2015
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    14 Min Read
    byMarcia Riefer Johnston
    Intelligent Content: The Best Dinner Party Ever
    Technology Content Marketing Research
    Intelligent Content: The Best Dinner Party Ever
    Intelligent Content: The Best Dinner Party Ever
    Apr 13, 2015
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    10 Min Read
    byRahel Bailie
    Intelligent Content — What Does ‘Structurally Rich’ Mean?
    Technology Content Marketing Research
    Intelligent Content — What Does ‘Structurally Rich’ Mean?
    Intelligent Content — What Does ‘Structurally Rich’ Mean?
    Apr 9, 2015
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    6 Min Read
    byMarcia Riefer Johnston
    The Next Generation of Content Marketing: 6 Insights About Intelligent Content
    Technology Content Marketing Research
    The Next Generation of Content Marketing: 6 Insights About Intelligent Content
    The Next Generation of Content Marketing: 6 Insights About Intelligent Content
    Mar 1, 2015
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    7 Min Read
    byMichele Linn
    IBM’s James Mathewson on Making Marketing Content Intelligent
    Technology Content Marketing Research
    IBM’s James Mathewson on Making Marketing Content Intelligent
    IBM’s James Mathewson on Making Marketing Content Intelligent
    Jan 26, 2015
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    10 Min Read
    byMarcia Riefer Johnston
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    Awards
    The Anti-Challenge That Clicked With Consumers - POY
    The Anti-Challenge That Clicked With Consumers - POY

    Aug 20, 2025

    Awards
    Stuart Butler, 2025 Content Marketer of the Year
    Stuart Butler, 2025 Content Marketer of the Year

    Aug 20, 2025