Date: Nov 13, 2024
Enterprises are beginning to redefine content creation and production with generative AI — and are seeing measurable business value.
Join us for a fireside chat with Bridget Esposito, VP, Head of Creative, Brand, at Prudential and Simon Morris, VP, International Marketing at Adobe as they discuss how they are accelerating time to market, enhancing productivity, and driving revenue growth with the latest innovations. The discussion will include strategies to optimize the content supply chain by transforming current ways of working across people, processes, and leverage GenAI technology to ensure your marketing stands out and delivers a distinct, compelling brand message.
Topics include:
Evolving the Role of Content Creator Teams
Protecting your Brand
Managing Trust and Security
Tips for a successful GenAI implementation
Our Guests:
Bridget Esposito, Vice President, Head of Creative, Brand, Prudential
Simon Morris, VP, International Marketing, Adobe
Stephanie Stahl, Managing Director, Content Marketing Institute
