Date: Mar 5, 2025
Most B2B influencer programs are stuck in the past—focusing on vanity metrics, chasing the wrong influencers, or treating partnerships like transactions. And the worst part? Brands keep making the same mistakes year after year.
In this no-holds-barred webinar, Onalytica Co-CEO Ashley Zeckman is breaking down the biggest pitfalls in B2B influencer marketing—backed by exclusive data from the 2025 B2B Influencer Marketing Report and firsthand insights from leading influencers.
Discover what’s really working, where brands are missing the mark, and how to build influencer partnerships that actually drive results.
What You’ll Learn:
🔥 The top mistakes brands are making (straight from influencers and report data)
📉 Why most B2B influencer programs fail to deliver ROI—and what to do instead
💡 How to build real partnerships that drive credibility, trust, and business impact
⚡ The influencer marketing metrics that actually matter in 2025
🔊 What influencers really think about brand outreach—anonymous insights from our Influencer Protection Program
If you want to stop wasting budget and start driving real results with influencer marketing, this is the webinar for you.
Our guests:
Brody Dorland, VP of Marketing, Lytho
Ashley Zeckman, CEO, Onalytica
Stephanie Stahl, Managing Director, Content Marketing Institute
