Date: Jan 9, 2025
For as long as any of us can remember, the idea of organizing marketing content into an editorial calendar has been the default. What started as a helpful way to coordinate efforts and campaigns across organizational units and marketing channels has become a de facto best practice for good marketing content — especially in the world of SEO. Everyone knows you have to publish content consistently if you want to win that sweet organic traffic... right?
Your honor, venerable people of the jury, it is our intent to present irrefutable evidence to convince you beyond a reasonable doubt that this old-fashioned way of thinking has no place in the year 2025. Join Ryan Brock, chief solution officer at DemandJump, best-selling author, and improvisational prosecutor as he makes our closing remarks on this case.
By the end of this trial — err, webinar — we intend to explore the following:
The place of the editorial calendar in the workflows of modern marketers
The reasons marketers say things like, "We publish on Tuesdays," and why those reasons don't stand up to scrutiny
What last year's Google leak has to say about editorial calendars
What considerations for publishing SEO content should take precedence over day-and-date consistency
This concludes our opening remarks. We look forward to a productive webinar together.
Our guests:
Ryan Brock, Chief Solution Officer, DemandJump
Stephanie Stahl, General Manager, Content Marketing Institute
