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Best B2B Publication (Print or Digital)
Category: Best B2B Publication (Print or Digital)
Project Name: theNET
Company: Cloudflare
Cloudflare launched theNET as part of its enterprise go-to-market strategy to engage C-level executives. Previously, the company lacked a dedicated destination for business decision-makers to interact with the brand. theNET addressed this gap by creating a robust content platform with tailored web journeys based on topics of interest, connecting users to deeper stages of the sales funnel. Its unique editorial strategy — "for C-suite, by C-suite" — leverages the expertise of seasoned business leaders to resonate with senior security and IT professionals.
Since its launch, theNET has become a key component of Cloudflare’s strategy to build awareness and engagement among enterprise audiences. The platform’s success is attributed to its alignment of executive authors with target personas, its ability to meet audiences where they are, and its focus on cultivating long-term engagement. Long-form content has proven highly effective across organic, paid, owned, and earned channels, driving strong engagement and quality visits.
TheNET’s goals include delivering above-industry-average engagement metrics, increasing organic traffic, and fostering consistent growth in subscriptions. By combining strategic content creation with measurable outcomes, theNET has established itself as a cornerstone of Cloudflare’s enterprise engagement strategy, helping to build mindshare and trust among business decision-makers.
Why they're award winning:
Persona-centric strategy: Tailored content journeys for CxO audiences
Editorial excellence: "For C-suite, by C-suite" approach resonated deeply
Sustained growth: Built a scalable platform that drives engagement and brand trust
Strategic impact: Positioned Cloudflare as a trusted resource for enterprise decision-makers