Traveling the SpectrumTraveling the Spectrum
Best Motivational Video or Video Series
Category: Best Motivational Video or Video Series
Project Name: Traveling the Spectrum
Company: Visit Myrtle Beach
Traveling the Spectrum is a groundbreaking initiative that spotlights neurodiverse families vacationing in Myrtle Beach, South Carolina, a destination committed to sensory-friendly experiences. The project aimed to elevate Myrtle Beach as a model of inclusivity while providing heartfelt, authentic narratives that resonate with families navigating autism spectrum disorders.
Unlike traditional travel content that focuses on attractions and scenery, Traveling the Spectrum embraced the complexities of travel for individuals on the spectrum, showcasing real, unscripted vacation moments. This storytelling approach highlighted how Myrtle Beach adapts to meet families where they are, creating a profound emotional connection. The series gained national attention, including a feature on Peacock in November 2024 and a segment on The Today Show in April 2025, which further amplified its impact. Families expressed gratitude for seeing their experiences reflected in travel media, solidifying Myrtle Beach’s reputation as a sensory-inclusive destination.
The campaign’s strategy prioritized emotional engagement over immediate conversions, leveraging cinematic trailers and family-centered messaging to build trust. Following the Peacock announcement, targeted advertising on YouTube, Meta, and connected TV amplified awareness, focusing on visual storytelling to reach family viewing environments. Metrics included form submissions, content views, and long-term traffic lift, but the true success was in making families feel seen and supported.
Why they're award winning:
Authentic representation: Highlighted neurodiverse families with unscripted, heartfelt storytelling that resonated deeply with viewers
Strategic inclusivity: Positioned Myrtle Beach as a sensory-friendly destination, creating trust and emotional connection with underserved audiences
National visibility: Garnered attention from Peacock and The Today Show, amplifying the campaign’s reach and credibility
Impactful storytelling: Combined cinematic quality with emotional transparency, making Myrtle Beach a trusted resource for families seeking inclusive travel options