Valerie Kakovkina is a senior content marketing specialist at VistaPrint, where she researches the intersection of design, marketing, and strategy to create content that’s both insightful and actionable for small business owners. She’s all about helping small businesses spot what’s hot—and more importantly, how to stay two steps ahead of the competition.

When she’s not writing about branding, strategy, or print perfection, you’ll find her deep in the trenches of internet culture and fashion catwalks. She thrives on making connections across seemingly unrelated worlds, often borrowing insights from one field to inspire ideas in another. Whether it’s brand identity or seasonal campaigns, she’s always on the lookout for the next smart angle. Connect with her on LinkedIn.