One of the hottest questions these days revolves around the future of AI in content marketing.
We recently asked several experts what they think. Watch the videos to find out what they told us about how AI will affect storytelling, SEO, content creation, and more in 2025:
What are some examples of brands using content marketing?
CMI research shows the vast majority of marketers use content marketing. In fact, it is used by many prominent organizations in the world, including:
It’s also developed and executed by small and mid-sized businesses around the globe. Even government agencies are getting on board.
Here’s some advice from John Gonzalez, who leads social media content for Northeast Ohio Regional Sewer District:
Why? Because it works.
You’ll find definitions of key terms in our Essential Content Marketing Glossary.
How does content marketing support the bottom line and customers' needs?
Wouldn’t it be great if your customers looked forward to receiving your marketing? What if when they received it (whether through print, email, social channels, your blog, or website), they spent time engaging with it? What if they anticipated it and shared it with their peers?
Go back and read the definition one more time. Notice the phrase “relevant and valuable.” That’s the difference between strategic content and informational spam sent by companies trying to sell first rather than help first.
When businesses create excellent content, they can expect one or more of these four benefits:
Increased sales
Cost savings
Better customers who have more loyalty
Content-driven revenue (i.e., content as a profit center)
Content is the present – and future – of marketing
Ready to learn more? We can help. Here are a few popular ways to dig in:
Just getting started? Check out this guide, where you’ll learn the basic steps for putting a plan in place.
Are you in content or marketing leadership? Read Chief Content Officer to keep up with content and marketing trends.
Want to benchmark your career and salary against others? Download our latest research into the 2025 outlook for content and marketing salaries and careers (including AI’s impact on both).
Want to learn from your peers and industry experts? Attend a CMI event.
Need advice, coaching, or training specific to your organization? Contact our consulting group, led by strategist Robert Rose, to find out how they can help you meet your content challenges.
If you have questions about content in marketing, don’t hesitate to get in touch.