What’s the Future of Marketing Analytics in the AI Age? [Video]

Research Insights

Ten years ago, the vision for marketing analytics seemed bright.

Marketers saw a world where they could connect their online and offline media investments to all their digital outcomes across channels. They could stitch the data together for a comprehensive view and model against it to understand the effect of incremental changes.

The reality was bleaker.

In 2025, best-in-class marketers still spend too much time checking multiple data sources to make interim decisions. A better solution — one that pulls everything together — has yet to reveal itself.

Will AI play a role in creating a simpler process? How should you approach your marketing analytics and advertising investments today?

Suraj Rajdev, Google’s head of data measurement and analytics for home and consumer services, has some thoughts. And you don’t need to be a data nerd to understand them.

Watch the video (above) of Suraj’s presentation, AI and Marketing: Measurement and Analytics in a Privacy-First World, delivered at the recent Marketing Analytics and Data Science conference.

Tell the analysts and data scientists in your organization about the Marketing Analytics & Data Science conference, co-located with Content Marketing World .

HANDPICKED RELATED CONTENT:

Cover image by Joseph Kalinowski/Content Marketing Institute

About the Author

Content Marketing Institute Team

The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI team. CMI is a global marketing education and training organization dedicated to advancing the practice of content marketing. We create and curate content experiences that teach marketers and creators from enterprise brands, small businesses, and agencies how to attract and retain customers through compelling, multichannel storytelling. Global brands turn to CMI for strategic consultation, research, and training and certification, and send teams to Content Marketing World, the largest content marketing-focused event, the Marketing Analytics & Data Science (MADS) conference, and CMI digital events every year. Follow @CMIContent on Facebook, LinkedIn, and Instagram, and use the hashtag #CMWorld.

About the Author

Read More