What The Fraud?What The Fraud?

Category: Best Podcast/Audio Series
Project Name: What The Fraud?
Company: Sumsub

Sumsub’s What The Fraud? podcast was launched to address two key challenges: sustaining audience engagement around the complex topic of digital fraud and positioning Sumsub as a thought leader in fraud prevention. Targeting compliance officers, cybersecurity teams, business professionals, and everyday consumers, the podcast delivers consistent, high-quality content that provides actionable insights into emerging scams, regulatory changes, and countermeasures. Each episode empowers listeners to take impactful action, whether by adopting new solutions or refining internal policies. By fostering a community of experts and stakeholders, the podcast bridges siloed industries, featuring guests from AI, crypto, fintech, and iGaming who share credible perspectives.

The strategy behind What The Fraud? focused on three pillars: expert-driven substance, accessible storytelling, and omnichannel distribution. Season 1 launched in an audio-only format, while Season 2 expanded to audio-plus-video for a richer experience. The podcast targeted two key audience segments: fraud prevention professionals seeking actionable insights and business owners or digitally savvy consumers looking for clear guidance on online threats. Goals included educating listeners on fraud tactics, sparking cross-industry dialogue, and reinforcing Sumsub’s thought leadership.

Distribution across Apple Podcasts, Spotify, YouTube, and Sumsub’s blog (with transcripts) ensured accessibility, while strategic promotion on LinkedIn, Instagram, Facebook, and X cultivated an engaged community. By combining expert insights, engaging formats, and widespread distribution, What The Fraud? has become a trusted resource for fraud prevention, demystifying complex topics and building an active, growing audience.

Why they're award winning: