Date: Apr 7, 2024
-Join us for a webinar that will be brimming with new ideas and insights to fuel your content strategies. We’ve compiled encore sessions from three of our most popular speakers to bring you expert advice on zero-click content, SEO strategies, and AI for content design. Plus, join us for a live Q&A at the end of each session to get all your questions answered. You can attend live or watch on demand but be sure to register today!
AGENDA
1 PM ET/10 AM PT – Amanda Natividad, VP of Marketing, SparkToro
Zero-Click Content in the Modern Marketing Age: Gone are the days when all you had to do was find high-volume keywords and create good-enough content to rank for them. Your content doesn’t need to just fulfill a search query. It needs to win the hearts and minds of your fan base. Learn the why and what of zero-click content, the framework for creating it, and how to win the loyalty of your audience.
1:30 PM ET/10:30 AM PT – Dale Bertrand, Content and SEO Strategist, Fire&Spark
Evidence-based SEO Strategies for 2024: SEO and SEO “best practices” have changed. Constant algorithm updates and intense competition for organic traffic demand a new approach. Join Dale Bertrand as he shares the findings from his recent survey of SEO tactics based on experimentation within 50+ large SEO campaigns. You’ll learn what tactics are working today and walk away with a modern set of evidence-based SEO strategies as you head into the new year.
2:00 PM ET/11:00 AM PT
Amy Balliett, Sr. Fellow of Visual Strategy, Material
How to Master AI for Content Design: With AI hitting the market in full force, audiences everywhere are teetering between fits of excitement and extreme apprehension. But, in a world where 91% of audiences demand a regular influx of visual content from the brands vying for their attention, marketers are eager to leverage AI’s many visual applications to keep up. In this session, we’ll put the power of AI-driven design into your hands. Learn how to avoid the many pitfalls, while also adding efficiencies to your content design program, lowering costs, and greatly improving output.
2:30 PM ET/11:30 AM PT – Q&A
