How To Make Your Video Strategy More Functional Without Losing the Fun [Video]How To Make Your Video Strategy More Functional Without Losing the Fun [Video]
Video projects open teams’ creative minds. But sometimes, everyone gets so absorbed in the fun that they forget to think strategically. That's when videos flop. Here’s what you need to know to make videos that actually perform.
August 14, 2025
Somebody suggests the company do a video, and all common sense leaves the room.
“We become enamored with the creative process of putting together video ... that’s the fun part of the video that everyone wants to be a part of,” says Tony Gnau, founder and chief storytelling officer at T60 Health.
“As marketers, we all kind of forget the basics that we all know,” he says. And the most important thing to know is the audience. Knowing that at the beginning of any video project can thwart disaster.
Watch and learn more from Tony about setting up videos for business success, why emotion is more important than numbers, and who might be your brand’s unexpected video star in his recent CMI Live chat titled Create a Video Marketing Strategy That Actually Works.
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